Does Your Web Development Plan Include Video Embedding?

If youve hired an experienced web development company

, they should be using several different techniques to get your business and its products or services out there where customers can see them. Many companies make sure to include social commerce platforms and integrate Facebook and MySpace into your search engine optimization strategy. If theyre not using videos though, theyre missing out on a huge market. So much of the internet these days is image based, and those images work even better if theyre moving. Many of the new consumers want to watch information instead of reading it. Thats why youll want to make sure your website development in Melbourne includes video embedding.

Marketing Campaigns

The most obvious way to use your video embedding opportunity is through marketing campaigns. Create some commercials and get them out there. Just 30 quick seconds can give people an idea of who your company is and what they sell. Many companies try to create commercials that are funny or unique in an attempt to get them to go viral. The best part of embedding videos online is that it is free to post your commercials, unlike public television.

Product Demos

Another great way to use videos is through demos. If a customer can see your product in action, they are much more likely to make the purpose. The one drawback for online shopping is that you cant test the products out. If you can show the products being tested though, that can give the customer a sense of security when making that final decision to buy. If you sell services, you can always show a video of the work youve done through a slideshow with music. This works much like a product demo.

Company News

Instead of waiting for the news cycle to come to you, videos give you a way to start the news cycle yourself. Make announcements of exciting new changes to your company, website, etc. You can even post a video showing off your latest products or awards your company has won. All of these videos will add to your web presence and make it easier for customers to find you and to trust in your expertise.

Customer Reviews

A recent trend with company videos has been customer reviews or testimonials. Let customers post what they think of the products they bought from you and maybe even show them in action in their own home. Customers love to participate and to let people know their opinions. Giving them a way to do this through videos on your site can be exciting and can convince other customers to buy.

Interactive Contests

If you want to spur some new business, you could even host a video contest. Ask your customers to create a video using the product or to create your next commercial. They will enjoy the chance to be creative and will probably end up sharing their work their friends, which means new potential customers for you. Also, people who are just interested in entering the video contest, may have to buy your product in order to participate. Just ask your web developers in Melbourne if they can include video embedding in your web development plan.

by: belindadarling

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