Does your website really work the way you want it to?
Does your website really work the way you want it to
?
So you need a new website, and you think you know what you want it do and look like.
The most common mistake that can be made is to take the approach of "it's my website and I want it like this."
Why is this the wrong approach?
First of all, a new website development must take into account:
Your aims and objectives for your website
The website's purpose
What your clients/customers/visitors would expect
What the clients/customers/visitors experience shall be as a result of visiting.
It's fairly common to have a good website that works for the owner, but fails miserably on the visitors' experience and does not deliver the results you really want.
The importance of user-groups
A good idea to ensure you meet (and exceed) the needs of your clients/customers/visitors will be to ask what they want that would improve your site.
Creating a user-group in developing, or redeveloping, your website will show that you are interested as to how visitors perceive and use your site whilst gaining ideas to further improve the functionality of the website.
Key questions to ask your clients/customers/visitors when employing a user-group are:
Why do you visit, what do you hope to do/achieve?
What can be improved?
What is particularly good with what we have now?
What is particularly bad with what we have now?
What do other sites have that you find particularly useful?
Is the website easy/hard to navigate?
Your user-group should consist of individuals with mixed abilities of using the internet. The young web savvy crowd may not be good additions to the group unless the website is targeted at that segment, whereas an older user-group will give more common-sense checking of links and the purpose of the site irrelevant of what the site is for.
A good mix of old and young, web savvy and non web savvy, often online and hardly ever online, and frequent customer and non-frequent customers.
Testing your new website
Once your site is built, the website will need testing by your user-group to make sure it fulfils your requirements and their requirements.
Showing the new developments that your user-group has recommended is particularly satisfying as they feel empowered and involved, and your reputation increases as it looks like you have genuinely considered their ideas.
It will also give some idea as to how much the site has improved from a visitors point of view to fulfil your personal requirements of the website.
Further advantages
To some extent, you will guarantee the loyalty of your user-group as they become advocates of your business. Implementing their changes and recommendations massages their ego somewhat, and they are more likely to show your website to others when they boast to say "I recommended that".
This is free and easy word of mouth marketing, and is likely to improve visitor numbers and of course revenues, especially if it is an e-commerce site.
For further information about developing and redeveloping your website please contact imp-ressions web design in Lincoln and Plymouth, and we'll work with you and your user-group to build your ideal website.
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