In many ways, Saudi Arabia remains a sensitive region in terms of economy
, religion and culture. Although an important first step, it is not enough to simply recognise the cultural differences that exist when doing business in Saudi Arabia. International organisations must also strive to comprehend the reasons behind cultural challenges in order to be able to exploit differences to create benefits. A Doing Business in Saudi Arabia programme will help the organisation develop strategies for effectiveness and maximise the potential of doing business in Saudi Arabia. Moreover, it will contribute towards the development of an interculturally competent workforce, a definite advantage in today's fiercely competitive global business environment.