Domain Chi Photoelectric: Platinum Ho Led Fenghuang Nie Disc Incarnations

Domain Chi photoelectric: platinum ho LED Fenghuang Nie disc incarnations

World led industry in recent years a steady growth, the global LED market size of about $ 6.1 billion in 2007, the size of the global LED market in 2010 grew to $ 7,000,000,000, to 2015 will reach $ 12.3 billion, a CAGR of 15%. The next few years, the bright LED will remain more rapid growth is expected in the next 3-5 years the bright LED market will maintain a rate of about 20% growth in 2011 will reach $ 9 billion in market size.

Recently, the NDRC released the China phase out incandescent roadmap (draft) ". Some media reports said LED lamp manufacturers will benefit the parties to capital, industry giants have reached the LED lighting market. An interview with reporters yesterday, awkward and heavy, LED lighting industry, particularly engaged in domestic sales of LED companies are more worried about domestic products was mixed, vicious competition led to the enterprise could not stand a really good product.

With the appreciation of the yuan, many export-oriented production enterprises facing tremendous pressure, I tried to turn to domestic market as a breakthrough, but most companies are domestic commercial ecological environmental nuisance, mainly from the cost of LED lights three aspects, one chip, about 30% of the total cost; second is to drive about 60% of the total cost of lamps, lamp shells, about 10% of the total cost. The chips have started to price cuts, chip price compared to the same period last year dropped by 30%, the equivalent of LED lights costs dropped by 9%. A few dozen on a $ 100 LED lamp drop a few dollars, this is very difficult to touch the consumer those who desire to buy. So many businesses to move from a distorted mind, using low-grade chips, inferior drivers, which can significantly reduce costs. But it will bring the product color cast, light failure, short life consequences, resulting in a lack of confidence of consumers on the LED lights that many consumers cautious.

According to the LED export leader in Shenzhen Domain Chi domestic division Caijing Li introduced, domains Chi photoelectric face of complex business environment, and still adhere to the professional high-quality LED lights line, to ensure that the interests of consumers. However, LED products generally relatively high prices, the price of traditional channels is turned over the pages, it is accepted by the consumer lawless. Domain relaxation in early the photoelectric domestic brand "platinum ho LED" defined to go e-commerce direct sales channels to a significant reduction in marketing costs, and thus lay a solid foundation in domestic sales. Subsequently, the reporter went to the large building materials supermarkets, B & Q shop in Nanshan, we understand that B & Q nearly six months before it started selling LED lights, "OSRAM" and "male" two brands, the lowest price of 4W OSRAM LED lights to 150 The yuan, however, the same LED products, "platinum ho LED through direct sales platform, only need more than 60 yuan you can buy, the magnitude of the obvious evidence Caijing Li saying.

But less than 8% of the share of domestic sales accounted for only domain Chi photoelectric this Caijing Li also said that, company executives with a firm resolve to intensify efforts to promote the sales of domestic high-quality platinum ho LED, that will give domestic consumption bring "affordable" high-quality LED products. Turned from the outside, "Phoenix Nirvana" transformation, photoelectric domains Chi again played a role of the leader, I believe the majority of enterprises still thinking about going out, should be thinking about how to go back, and more down at at the foot of this land, after all, the world of China, China has a huge consumption potential.

by: kaishihui

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