Domestic ski companies should learn from Spyder

Domestic ski companies should learn from Spyder

Although the ski apparel market has great potential, but companies still want to get into the industry threshold. Because skiing has its particularity, skiing and more in diverse climatic conditions of low temperature, requiring of Spyder ski suits must have cold, wind, waterproof, breathable, and other basic functions, to ensure that those who can comfortably ski campaigns.

Tian pointed out for years, ski suits not only requires a high technology content, has a professional, but most still require fabrics imported from abroad, high cost, hindering some companies enter the market.

Analysis of the industry, Spyder ski clothing has a very high professional requirements and technical content, which is different from other sports apparel, so some vendors have a good professional reputation, a large market share of vendors who do not have the conditions long-term survival is difficult. The growing domestic market demand has attracted the world's major ski clothing manufacturer's attention.

From Italy, Japan and France, the United States and other countries dozens of ski wear brand from 1996 began to enter China market in recent years is more than 10 internationally renowned manufacturers set up plants in China directly. These brands are Mountain Hardwear, north face, Spyder, Colombia. Data show that, at present, ski wear brand in the domestic market is rare, the vast majority of the market also rests in the hands of joint ventures or foreign manufacturers.

Expert analysis, many domestic manufacturers could not grasp market trends, responding quickly enough in the development of brands is still relatively backward. Although Tianjin, Shanghai and Ningbo, many clothing companies have started to develop ski suit, but compared to foreign brands in terms of technical content and visibility are very far.

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