Don't Bounce too High: How to Improve Website Bounce Rate

How high do you jump up and down every time you logon to Google analytics and watch the traffic soaring on your website

? Even though we can see the light side to the term Bounce Rate, but sadly, it remains a very serious matter. A case of pressing concern for SEO's worldwide, Bounce rate according to Google Analytics Help is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. In much simpler terms, bounce rate could be described as the percentage of visitors landing onto a page on your Ecommerce website development and leaving without navigating on the page (or website).

As the owner of a website, this would never be good news because one would aim at retaining every visitor and make him/her spend the maximum amount of time on your website. Bounce rate in a way might be inversely proportional to the width of the smile on a website owner's face! Greater bounce rate of a website means that a greater percentage of the people visiting, the website through one medium or another, are leaving without accessing or navigating the site. This could mean a loss of business for the website as valuable investment in the website count to nothing if the visitors don't spend the desired amount of time or access the specific areas of the website which you want them to see.

The increase in bounce rate of a website can be attributed to a number of reasons:-

Irrelevant targeting When you online advertisement caters to the wrong audience.

Too much time consumed in loading the webpage

No cohesiveness in the content on the landing page

Bad user interface A big turn off for visitors to a website is the bad user interface that the website offers making him leave the page immediately

Lack of information on the webpage/irrelevant information

Bad navigation An even bigger crime for a website is to have a bad navigation, making the visitor confused and irritated

Keeping the above factors in mind, one can work wonders if proper attention is paid to the look, feel, content and navigation of the website. Until and unless you have a newspaper website, where people come just to read the news and nothing more, then you might not be perturbed by the high bounce rate of your website. Otherwise it surely is alarm bells for your online business.

Make sure that your website has a terrific user interface as it would lend the desired attraction that is successful in pulling the visitor. Second comes the quality of navigation, which has almost a soothing effect on the visitor. Third comes the quality of the content and its relevance, which most importantly engages the visitor to stay a bit longer and discover your business offerings.

Make sure that the above guidelines become an iron-clad rule for your website. If that happens, rest assured, you would be jumping up and down with joy due to the success of your website.

Don't Bounce too High: How to Improve Website Bounce Rate

By: John MichelCane

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