Don't Fall Prey to Fatal SEO Myths That Can Destroy Your Rankings

You don't need landing pages for organic search listings

, unlike PPC, where they are necessary. Don't worry about building a special landing page for visitors, simply have them land on your site's home page or another important page. You should focus on optimizing any pages on your site that don't get enough traffic rather than building new pages. It's simple to understand and grasp this concept if you know why landing pages are needed in the first place and what you should do to actually convert your organic traffic.

Many inexperienced marketers believe that in order to rank well with the search engines you have to fool or deceive them. The problem is, if you are tricking the search engines, you also end up tricking the visitors who end up on your site. If people find your site after being misled, they are not likely to be the kind of targeted visitors you need. Truly effective SEO involves creating good content, building natural backlinks and generally pleasing the search engines.

It's not always wrong to use techniques to make SEO easier, as long as you aren't violating the basic rules. Using honest methods will help you in the long run.

Our next SEO myth is the idea that you can't use tables inside HTML code. This is not the case. In truth, search engine spiders have never had any difficulty finding HTML tables. Table code presents no problem whatsoever for the search engine spiders. No matter what some web designers believe, using tables will not affect your rank.

Search engine optimization is something that will take you some time to get good at. You may get stuck in certain places, so don't be afraid to ask questions and do research so you can move forward. As you keep trying, you may make mistakes here and there but your knowledge will increase until you are able to get your sites ranked well in the search engines.

Don't Fall Prey to Fatal SEO Myths That Can Destroy Your Rankings

By: Dario Montes de Oca

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