Door To Door Sales Training - How To Help The Customer Decide To Buy

Door To Door Sales Training - How To Help The Customer Decide To Buy

Sometimes, despite good door to door sales training, we persue customers so hard that we forget to make it easy for them to buy from us. Consumers are always weighing the hassle of buying versus the problems they endure. Making it easy to buy can make a big difference in your door to door sales. Let's take a look at ways you can lubricate the process for your customers.Make It Easy To Meet With You You make it easy for the customer to buy when you work the hours they most likely are home. If you work nine to five Monday to Friday, they will have to take a day off to see your presentation. In our business, they are unlikely to do that at the early stage of the sale. This means more one-leggers that end with an excuse you cannot overcome easily. Work the hours they are home and your sales will increase dramatically.Make It Easy To Understand Your Benefits Many of us are so proud of what we know about the products we sell that we talk in terms a customer outside the industry will not understand. Remember that no matter what they taught you at your company's door to door sales training, technical terms don't mean anything to most customers. They want benefits they can relate to like easy to manager hair and smoother skin, better entertainment or saving money. When customers don't know what we are talking about they have to "think it over". Make it easy for them to buy by using language people outside the industry understand.Make It Easy To Decide To Buy Most people need a little nudge when they spend a few hundred dollars. Think about the last purchase you made and how hard it was to make up your mind to go ahead. To make it easy to buy, you need a reason why the customer should act now and not put off the decision. If you do not use the special offer, a first night special or some other reason for the customer to act, you are not making it easy for them to make a buying decision.Make Sure No Problem Is A Problem During the sale, problems will arise. "I can't do it until my tax refund arrives" or "We might be moving" turn problems into sales by taking all problems lightly and writing a solution on the order form. For example, if the customer says they are buying in three months, "No problem. Let's get the paperwork out of the way now and I'll put the month you want it installed here on your order so we can get it all scheduled for you." Practice starting with "No problem" as you think of a solution you write on the order.Making it easy for the customer to buy will increase your sales dramatically. None of the items mentioned in the article are expensive or difficult to do. Give them a try and I know you will be pleased with the results.

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