Down Market Development Of China's Present Situation And Development Direction

Clothing Market Situation

Clothing Market Situation

1, to the majority of winter clothing sales fell mainly

Decline in the clothing market as a whole against the backdrop of sub-products of view, with the majority of winter-based decline in apparel growth. From the main clothing stores for several consecutive years of sales growth in commodity situation, only the ladies, and knitted underwear in 2008 increased by an upward trend, other garments Jun Cheng decline year on year growth rate, especially in winter clothes, leather clothing in winter Clothing growth rate has fallen markedly.

2, apparel prices continue to fall

Since 2008, clothing prices show accelerated decline in trend. Beginning in 2002, clothing consumer price index and retail price index has been located at 100 below 2008, the two indices continue to fall, than a year earlier, down nearly 1 percentage point.

Second, Down Market Analysis

1, Down the contraction in output, exports decline

Warm winters in recent years, a large number of slow-moving inventory to companies shrink the backlog of production, coupled with the financial crisis under the influence of weak market, down jacket production has dropped significantly. According to Light Industry Association statistics, in 2008, down jacket production fell more than 13.62 percent over the same period last year.

And by the financial crisis, the export volume down jacket showing a significant slowdown. According to the State General Administration of Customs statistics, in 2008 export volume down jacket down 11.2% in the previous year continued to decline on the basis of the previous year fell 9.2%.

2, Down market slowing down, but the brand remained stable pattern

In addition to yield reduction, down jacket market situation is not optimistic. According to China National Commercial Information Center, 2008 Down market, sales of large-scale retail enterprises decreased the growth rate dropped to -5.15%. Despite the downward trend evident, but the overall pattern of down jackets market basically stable. Through the focus on large-scale retail shopping centers nationwide statistics show that in 2009 continued the pattern since 2005, the market share of a comprehensive list of the top four brand has always been Bosideng, Snow Flying, deer and Yaya Ya-occupied.

by: gaga

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