Downers Grove Hyundai Dealers Will Offer A Free Ipad With An Equus Purchase

Are you kidding me? That was my response to one of the coolest announcements from

an auto manufacturer since Toyota launched the Prius and hybrid technology. Yes, Im serious. And no, it isnt new engine technology although Im sure we will be getting plenty of that very soon. Im talking about a seriously exciting tech announcement for tech geeks, Apple enthusiasts, luxury car drivers and Hyundai loyalists alike. Im talking about sheer bliss in marketing innovation coupled to sheer technologically innovative bliss, and bliss plus bliss always equals ecstasy. Im talking about one of the biggest announcements to hit Downers Grove Hyundai dealers in a really long time.

Im of course talking about the recent announcement that the 2011 Hyundai Equus, an already exciting new luxury sedan, is coming fully equipped withdrum roll pleasean owners manual. Doesnt sound very exciting except the owners manual is kept on your very own, brand spanking new Apple iPad. Yep, it looks like Downers Grove Hyundai Genesis dealers are about to go there, and the results should be pretty predictable. If youre a luxury car enthusiast, I can imagine you would want to kill two birds with one stone and get a fantastic luxury drive equipped with the most cutting edge personal technology. Steve Jobs little enterprise continues to enthrall and surprise me. What a great marketing scheme, both for Apple and for Downers Grove Hyundai dealerships alike.

This kind of technology partnership seems to be an industry first. Yes, weve seen tech partnerships in the past but have you ever seen one with this kind of independence for each product? An owners manual seems like a pretty flimsy reason to give away an iPad with the vehicle but its a promotion that is bound to work. Ask any Downers Grove Hyundai Genesis dealer, and they will tell you that the marketing strategy is already getting huge interest from the general luxury driving market. But have you played around with one of these things? The touch screen functionality is one of the best Ive ever seen in a tablet, and of course it has the operating system of the iPhone. We all know how consumers feel about that, and the iPad is essentially a bigger, more functional version that youll be able to find as a value addition at Downers Grove Hyundai dealers.

I have to admit that this is one of the strongest partnerships to emerge out of the continuous innovation of the auto industry over the past couple of years. Downers Grove Hyundai Genesis dealerships are a few of the many that are proving Hyundais credibility as an industry leader in auto brands. It appears that the automotive industry is finally beginning to learn from the mistakes that led up to the big bubble bursting. By differentiating their products, brands are finally beginning to deliver for the bored consumer driving market. And dont think this will be the first promotion of its kind; there will plenty more where this came from, mark my words.

by: Allan Lofton

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