Dress Shoes Feature The Industry Guidelines And Solutions - Sports And Leisure Industry

First, dress shoes and hats Industry Management Situation

National dress shoes wide range of retail market step by step, becoming more distinct consumption levels, increasing the formation of various brands, "Warring States disputes" situation, but a symbol of a mature brand market is still strong competition in developing the brand, in addition, enterprises market behavior and consumer was not stable, have not formed a kind of universal for a particular brand of consumer loyalty, or that the companies still in brand development for the understanding of customer needs, not deep or not the customer needs first and foremost on the brand strategy location.

From marketing to look at the domestic footwear industry, the clothing, the main mode of operation is the main chain, the marketing network step by step to the regional market sectors and various shops, stores, shopping centers; which For most retailers, clothing shoes manufacturing, licensing or franchising chain has become the trend of its development, while shopping gradually reduce the direct distribution approach.

Famous from abroad or manufacturing apparel retailers retail success stories of view, the following points in common:

type by the manufacturer the wholesale or retail-based model to a manufacturing-based model of the forms of retail development;

gradually established their own organizations, large retail chains, direct-to-consumer;

the introduction of enterprise information management system, actively develop internal networks and e-commerce projects, focusing on retail and information gathering, feedback and analysis of the accuracy, timeliness, to achieve a unified and efficient logistics systems management and rich Internet services;

enterprise information management system with support from the rapid response mechanism for the implementation of customer demand as the core network product planning and marketing strategy, cultivating their market prospects and customer base, and constantly enhance the brand competitiveness.

Comparison of international business, domestic apparel footwear retail business following problems:

1, poor inventory and logistics control: lack of timely and flexible deployment of an appropriate amount of goods and efficient inventory management.

2, standardized goods are still gaps: the establishment of the enterprise for more stringent product classification code system, implemented with the supplier and the international (national) standards harmonization is to achieve networking and enterprise products to international choice, but the domestic apparel retail hats behind the implementation of standardized bar codes other commodities.

3, sales forecasts and plans for the lack of scientific quantitative analysis: the experience alone stay in the market forecast and analysis, based on marketing and sales often can not reflect the real situation, thus lacking all season on the right marketing strategy guidance.

4, agent management blind spot: As the sales agent of apparel companies large geographical step a wide range of seasonal product sales, to goods with a short cycle, high-volume characteristics of the enterprise sales management , production management, financial management has brought enormous pressure of work, to learn that agents can not be timely and accurate sales, inventory, receivables and other details of the operations, sales agents can not, to effectively monitor the delivery, not deployment on the issue of commodities, resulting in serious distortion sales forecasting, production waste and excess of the capital stock, increase the risk of bad debts and so on.

Second, the overall demand management 1, chain Dress shoes merchandise in its brand philosophy, market positioning and customer service and other aspects reveals the continuity, consistency, exclusivity and stability characteristics required for the "big" market is "small "target of retail. Chain just to meet these requirements, number of sales in the area of small but convenient, professional chain stores provide customers with a consistent "ubiquitous" services. Chains in the core business under the control of the leadership or management philosophy to achieve standardization, standardization of goods and services and standardized service management, which greatly contribute to the creation of brand clothing shoes and hats and maintenance, help them to play their funds and personnel to quickly seize market , show scale.

Through the chain, clothing footwear retail owners (manufacturing retail property owners) can be the most comprehensive understanding of the regional sub-markets dynamic real-time demand information and goods, the development of timely replenishment, stocking and product development programs, can rapid response through the chain of the logistics system that reduces the stress and picking inventory costs, reduce out of stock and poor sales situation can be unified and strong chain based market analysis, capital and technology and brand support to reduce or franchising franchising business risks improve enterprise productivity.

However, we believe, dress shoes retailer (manufacturing retailers) features in the formation of their own brand of chain network, marked or should seek cooperation with a wide range of markets, such as a stable supplier and vendor collaboration and efficient distribution services sector, working together with franchise chain partners so as to reduce the cost and risk, with the minimum cost rapidly expand their brand's market coverage.

2, brand strategy Is the kind of brand strategy and intellectual capital-intensive investment program, asked companies with strong anti-risk ability of the market. We can see that a successful brand strategy of enterprises, the prerequisite in the choice of target markets, the implementation of the virtual brand management, control and quality of the brand's marketing strategy, and will design, production, logistics and other services entrusted to the stability of the dispersion partner, this model is not only conducive to dress shoes retailer (manufacturing retailers) to minimize the cost of profits for the brand, and clothing chain retailers (apparel manufacturing retailers) to create offline brand or business to create opportunities for other commodities.

3, Network Marketing Network marketing is a consumer-oriented personalized marketing, Sina 99 years, according to statistics, domestic existing e-commerce online shopping site 116, which accounted for clothing shoes and hats class 6 percent, so to speak, with the Internet's rapid spread throughout the country and application of online retailers selling apparel manufacturing will become an indispensable marketing options.

4, efficient supply chain structure

We believe that competition among enterprises dress shoes will not only compete on productivity, product quality and brand culture of competition on the competition, but the supply chain and supply chain between competition. As more and more clothing companies will own a large number of production tasks transferred to the cooperative unit

by: gaga

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