If you are into internet marketing and have an online business
, then you are well aware that unless you have good traffic to your site, it will be a futile effort. The more number of people visit your site, the more business you can achieve. There are few methods which can bring relevant clients to your site.
To improve the search engine ranking of your site, you need to concentrate on three principles-Relevancy, Popularity and Originality.
Relevancy or appropriateness:
Relevancy is one of the key elements for the site to be search engine friendly.
The content and links to the site should be relevant to the service you are providing or the object you are trying to sell. For example, if your site is about furniture, then make sure you have contents that directly talk about furniture and related terms like their up-keep or repair. No need to talk about the construction of a drawing or living room. Most of the search engines scrutinize the sites for their relevance before ranking them.
The use of appropriate keywords also plays an important role to bring traffic. Make the keyword unique and relevant to your topic. Also use the keyword effectively.
The inbound and outbound links to your site are also important for the page ranking therefore they should also be relevant.
Reputation or popularity:
The site should not only have the relevant content but it should also be popular. The reputation or popularity of a site depends upon its links.
The numbers of links that are pointing to your site i.e. the inbound links are the best way to gauge the popularity of a site.
The links should be from reputed and relevant sites.
The more popular the link site is, the more traffic will land on your site.
Never buy links or get links from link mills. Get genuine links from the sites that exchange links. This will increase the popularity of your site.
Originality or uniqueness:
The uniqueness and originality of the site are important principles to increase its traffic.
pinning is a key element to keep your content unique and original. Change the keywords and title to get it noticed in the search engine as a new article.
Make many versions of the content based on your keyword and host it on different servers. Put back links to the original article. This will improve the ranking of your page.
These few simple steps will increase your traffic manifold and you can see your business growing.