Driving Toward Promotion

If a tree falls in a forest and no one is around to hear it

, does it make a sound? Probably, but I can tell you this: if you land a media placement and your target market isn't around to hear it, you just wasted your time. Just like the tree, your media placement probably made a sound, but not one that resonates and translates into sales.

Driving Toward Promotion

By: Drew Gerber

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