. While some websites would benefit from paying for those small ads, others would benefit more from link redirection or from backlink purchases. You simply need to understand your website and understand the various benefits that come from all of the different marketing tools that are available to you. Use Adwords if you have the money to spend and want to reach out to various viewers who may be interested in your website. If you do use Adwords, you can use analytical tools to make sure that you are seeing benefits from your marketing purchase.