Duty Free Fragrances : Ahead Of The Trends

Amongst the cosmetics and toiletries industry

, the market for fragrances is one of the largest, with sales totalling over $30 billion globally every year. Other notable product ranges in the industry are for skin and hair care, as well as colour cosmetics.

There are several trends which are driving the direction of fragrances in 2010, according to a new report released by Arylessence. One of the key trends identified in the report is in reaction to the recent global economic downturn, where value will prove to be a defining influence within the fragrance market. The report noted that as well as searching for value, they will source products that present multiple benefits.

The report also identified a continuing trend for individuals to purchase fragrances to meet their perceived personality and identity. Therefore, a trend towards personalisation, is enduring. What this entails is that through consumer purchases of fragrances, consumers will actively search out those products they believe have been developed around their lifestyle and personal needs. The Euromonitor report highlighted that the general consumer movement towards sustainable and eco-friendly products is starting to have an impact on the fragrance industry. Leading manufacturers are responding through the inclusion of more natural ingredients, developing food based fragrances and placing more emphasis on sustainable packaging. As consumers become increasingly informed and conscious around sustainability issues, the market will need to react and source greater proportions of sustainable inputs.

With the fragrance market being so competitive, innovation is central to the development of new products and markets. The development of specialised lines to suit certain nationalities or ethnicities is not an uncommon practice today, according to the Euromonitor report. This level of personalisation appeals to the modern consumer who is constantly searching for purchases through reaffirming their personality and individuality.

Although womens products still dominate the fragrance market, the modern male, or sometimes referred to as the metro male, are demanding more and more cosmetic and fragrance based products. Where twenty years ago, the bathroom mirror was solely used by woman to ensure their appearance was up to their standards, today the metro man is spending just as much time in front of the mirror, if not more. The desire to look good, smell good and retain these qualities later in life is creating huge demand for mens fragrance and cosmetic products. It is almost unacceptable to wear cheap body spray now - perfumed body wash and cologne is a necessity.

The perfect location to keep up with all the trends in fragrances is the duty free store. Duty free fragrances are notably cheaper than those found in high street stores, their range is diverse; holding various exclusive ranges that are to be found nowhere else, and they always have the latest range of fragrance products - sometimes released through the duty free stores before they hit the generic marketplace. If you want to keep up with the trends while grabbing yourself a bargain, buy some duty free fragrances on your next trip.

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