Dynamic Advertising Now At Quaysides

Digital selling is even taking over on our leisure time

, but in an excellent way, now you will see outdoor digital signage at the beach, but let us look at the pitfalls in setting up dynamic signage in a hazardous location.

When any dynamic advertising equipment is used in the open you do have to consider the surroundings it is located in, for instance will the electronic digital advertising hardware be located in direct sunlight, this can cause all sorts of difficulties, as this will cause the Television to over heat in the LCD monitor enclosures.

Everything has to be deemed, from the sun to the salt in the air, for case in point in heavy salt air, this will cause any audio visual marketing equipment to fail, as the salt crystals will get into the television and rot the circuit broads in the equipment and TV, so a special outdoor LCD enclosure has to be used, not just any outdoor Television casing, but a stainless steel enclosure as one particular grade of stainless steel is used for beach and marine applications and that is grade 316, as this has a high chromium content in the steel and significantly reduces any corrosion that is present in the air, these are also used in food and pharmaceutical applications due to the high contact to bleach based fluids.

The fashionable finish of a stainless steel LCD enclosure is astounding as usually the rich frequent harbour and beach locations on a regular basis, just look at the clientele who buy yachts and boats, so they would not tolerate a cheap looking solution.

If a steel LCD enclosure was used, this would be attacked with the salt that is present in the air and cause the LCD enclosure to rust possibly in the very first month; this is why 316 stainless steel is the favored choice. This would definitely look off putting to prosperous guests, so this additional purpose is why stainless steel is used.

So what can be marketed on beach or harbour based digital signage, well the yacht club could promote their bar and eaterie, whilst local boat chandlery stores could publicize their products and services, engaging directly with boat owners.

Weather forecasts could be displayed so that anyone taking a trip is aware of probable hurricane and storm conditions coming their way.

Now if the harbour club had a Wireless internet hot spot, a touchscreen digital Lcd advertising display could be used, they could used it as a sort of way finding and find out what restaurants are available at the port they will stay at next and even make a reservation for a meal in the eaterie. This would involve wiring the digital poster to the Web so that the consumer could touch the port on the map and then make their decision from the restaurants, bars, shows and even check out the climate before they get their.

Dynamic advertising is every where and being used to enrich customers experiences, others are using dynamic advertising to increase brand awareness and advertise the new seasons range of clothes. But what ever motive they use them for, remember when you are drinking your Rum and coke where you heard about digital signage at the harbour.

by: Dexter Bradley

POST COMMENT

Advertiser - 7 Steps To Seeking An Advertiser Advertising Manager - Myths About Advertising Manager Employment Opportunities Advertise Your Periodicals with Leaflet Display Stands The Most Powerful Advertising In The World Flag Banner Display: An innovative and fascinating way of advertising Spend Per Click Advertising and Pitfalls Advertisement visual communication What are the Advantages and Disadvantages of PPC (Pay per Click) advertising? Efficient CPC Advertising By Higher Impact Inc Advertising Products for Special Events Advertising Products- Useful For All Corporate Gifts: A Great Way to Advertise Advertising Affiliates- Related To Your Interest A Must