Dynamic Advertising – Now Set To Going Mobile

Mobile digital advertising ranges from people wearing video vests to LED walls that

are on the side of rigs or trailers, discover there uses and where they fit best.

Mobile Vests These comprise of a 17" digital poster that is powered by batteries and is wearable using a heavy gauge vest, this is used for basis media delivery at exhibitions and shopping malls.

This is probably the most cost effective method of mobile digital signage, but there are limitations for uploading new, fresh media, you have to get everyone together in one location or you have to hunt each wearer out individually, taking extra time to update the media manually.

LED video walls are created using panels of LED's, these panels are approximately 39 3/8" wide by 39 3/8" high and these are then fitted into a frame, this frame can be attached to uprights either on the side of a truck or trailer to mount the video wall and make it mobile, the best option is to mount it at the back of the truck and high up, so if anyone runs in the back of the truck it will not be damaged.

These are ideal for Churches to display their services and events at Church; by taking the rig to the local neighbourhood they are targeting the right demographics - the congregation.

A bank used a similar tactic and crawled through peak hour traffic, by driving slowly more people saw the campaign and reacted, the results were that the financial house had a 12% increase in their campaign for this specific bank account than they had had on other campaigns just by using the mobile dynamic signage solution.

The innovative thing with a video wall is that because it is modular, it can be as big as you like ensuring it will fit in with your funding. The 39 3/8" panels make this a very affordable solution to outdoor sunlight read able screens.

Dynamic Advertising Now Set To Going Mobile

By: Graham Gallagher

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