Dynamic Keyword Insertion From Ad To Landing Page - Dynamic Keyword Insertion

Dynamic keyword insertion can be used in the process of attracting clients online

. You can start by using it in your advertisements and down to your landing pages. It is crucial to implement the system in both areas of the process. To know why, read on. This article will discuss some benefits of implementing it from one end to the other.

Because dynamic keyword insertion for WordPress is now possible, you can create landing pages that are more relevant for the user. Marketers previously feared even tweaking their WP codes due to the fear of destroying the website's appearance and functions. However, with the advent of more plugins and software, marketers are now able to tweak their landing pages, regardless of the kind of content management platform used. And yes, that includes the famed WordPress.

The implementation of dynamic keyword insertion in WordPress pages completes the process, which previously involved only ads. Particularly Google AdWords were the beneficiaries of using non-static, or dynamic, keywords. You'll find advertisements on Google that show the exact search terms you typed. It can be fate in some cases. Most of the time though, it's simply the use of non-static keywords. Marketers have found significant increases in their advertisements' click-through rates thanks to this method.

However, they fail when it comes to dynamic keyword insertion for WordPress and other content management systems that host their landing pages. Because of the "disconnect," the high ad click-through rates are wasted. Visitors who thought they were getting exactly what they wanted suddenly are lost in a page that does not even contain the keywords they typed. This is the danger when you implement dynamic keyword insertion for your advertisements but not in your landing pages.

The visits from targeted traffic end up becoming page abandons. The visitor suddenly not seeing what keywords brought him to the site has no other option but to dig deeper and search your site for a little more time OR to click the close button and search elsewhere. In most cases, the latter option is preferred by users. You could have prevented abandons had you implemented dynamic keyword insertion in both your ads and landing pages.

So, while it can increase click-throughs for your ads, it can also raise visitors' expectations of your site. It is important to note, however, that the "sickness" brought by dynamic keyword insertion is also the cure. Simply use it for both sides of the process and you'll be able to benefit from it.

by: Kirsten Miller

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