CRM customization are necessary to enhance the workflow in an organization and is usually what empowers the employees to achieve maximum efficiency
. Custom business processes can be created or changed quickly to fit the rapidly changing needs of an organization with the help of CRM customization. No department operates as an island, so there got to be synchronization A single customer contact can ripple through every department leaving in its wake either cohesive communication or chaos. That's why a customer relationship management (CRM) system capable of high levels of customization is vital. CRM is to Maintain and to evaluate the various functionalities including the sales and Marketing strategy of the Products which are supplied to all the customers. It maintains the information about Hardware as well as Software products and automates various functionalities as per the requirement. A application is devised using Dynamic RMS Development, makes a CRM more customized. The associated technologies used are microsoft dynamics crm 4.0, asp.net 2.0, c#, sqlserver 2005.