E-Lites make a surprising gift on Mother's Day

E-Lites make a surprising gift on Mother's Day

Mother's Day gift ideas typically revolve around flowers, chocolates and other items traditional associated with the female gender although many women have their own personalities and lifestyle choices; one such choice being the ability to smoke. A surprising new innovation is lighting up the lives of mums who smoke, and this is the popularisation of E-Lites electronic cigarettes.

E-Lites electronic cigarettes saw an unexpected surge in sales around Mother's Day last year giving the indication that many shoppers were already viewing the products as a possible solution to the smoking habits their mothers may have, which has prompted the UK Company to launch a special gift pack offer this week to cater for another period of peak demand.

E-Lites provide the most refined alternative to real cigarettes but without the tar, the strong odour or the restrictions on enjoying them in public so it's no surprise that the trend is growing in popularity among smokers who want a cheaper, healthier and more convenient way to satisfy their need for nicotine. Famous fans of electronic cigarettes include film stars Jonny Depp and Katherine Heigl.

For Mother's Day 2011, E-Lites are offering an executive kit for 49.99, providing mums with everything they need to sample the new sensation that many Mothers are choosing to adopt.

E-Lites look very similar to real cigarettes but are actually sophisticated electronic devices that are rechargeable for long-lasting everyday use. They contain a small amount of pure nicotine but none of the chemical additives and tar present in real cigarettes. And instead of smoking, they produce only a harmless vapour that barely has any scent.

E-Lites marketing director Dermot Ryan said: "We were quite surprised last year that E-Lites had become a popular Mother's Day gift so we've responded this year by offering an all-inclusive bundle that provides mums with a perfect introduction. It's always good fun to try for the first time and there is a certain novelty value but our experience is that smokers really enjoy the difference and tend to make the switch long-term."

For Mother's Day gift packs and more information about E-Lites, visit http://www.e-lites.co.uk/

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