E-Marketing : Planning and Methods
E-Marketing : Planning and Methods
E-Marketing : Planning and Methods
1) E-Marketing - An Introduction:
v The internet is computer based global information system. It is composed of many interconnected computer networks. Each network may link thousands of computers enabling them to share information. It is one of the biggest contributors in making the world into a global village. The Internet is a very competitive environment, with literally billions of pages in existence. Very simply put, E-Marketing or Electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
v Internet marketing also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or E-Marketing. Internet marketing is the marketing of products or services over the Internet. Internet marketers also have the advantage of measuring statistics easily and inexpensively. Exposure, response and overall efficiency of Internet media are easier to track than traditional off-line media. Emailing subscription base is more often cheaper than sending a letter through the mail.
2) What are the advantages of E-Marketing?
v It is inexpensive when compared to the ratio of cost against the reach of the target audience.
v Companies can reach a wide audience for a small fraction of traditional advertising budgets.
v Internet marketers also have the advantage of measuring statistics easily and inexpensively.
v The advertisers can use a variety of methods: Pay per impression, Pay per click, Pay per play, or Pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience.
v Exposure, response and overall efficiency of Internet media are easier to track than traditional off-line media.
3) What are the steps for designing a Online Business Plan?
A business should take the following steps to design your online plan before:
a) How much to spend? Before deciding how much of an overall media budget to allocate to online advertising, it's important to define its objectives. The intentions are to build brand awareness, sell products, generate leads, or direct traffic to the web site.
b) Select types of Internet Advertising: The most common Internet ad unit is the full ad banner which is varied by sizing. Sponsorships are the second most common form of web advertising, followed by the interstitials.
c) Choosing the sites to advertise: This is very important step. Decison to choose the web sites to advertise should be based on two main factors: who you are trying to reach and the budget. In considering the sites to advertise, search engines, for example, www.yahoo.com, www.google.com to find leading sites within product categories. The search result should make you come closer with the sites whose audiences are really as the same target group as your products.
d) Register with web directory services: One way that a business can attract visitors to their site or to register with web directory services. Directories services on the web provide an index that lists and provides links to web sites. The sites may be listed in one of many ways: alphabetically, or by subject, category, or region. For those indexes listed by category,the registrant of the site specifies the category. The correct choice of a category is important because the users navigate through the directory and may not find the site if it is categorized differently than expected by the visitor. Unfortunately, many directory services have multiple categories that can accurately depict many businesses.Currently, web sites can be registered at no charge to a number of directory services, such as yahoo, the yellow pages. Registering with multiple directories is important in order to cast as wide a net as possible and because users are traversing the net using many directories.
4) How to reach web-customers?
v A web customer is typically "busy, ill informed, impatient, not very thoughtful and eager to click on something right now" When designing your e-marketing campaign you have to focus on what will get your message across in the simplest and quickest way, not simply on making it look nice or clever.
5) Different Methods of E-Marketing:
Many methods of E-Marketing have evolved since marketers decided to take the leap from conventional marketing media to the World Wide Web. Here are some of the most popular:
5.1 Pay per click Advertising:
This is highly dependent on the keywords that people enter in search engines.
The ads that are consequently shown as part of the search results generated income for the search engines every time they are clicked.
This method advertises only to the targeted market, thus making it one of the most popular forms of E-Marketing.
5.2 Banner Ads:
Banner Ads are those flashing, rectangular ads your find on the uppermost portion of popular websites.
It not only promote the advertisers website, they also generate traffic.
It allow advertisers to monitor their customers interests and taste because they provide information about which websites bring in the most visitors.
It is used to be the most popular method of Internet marketing but many people now regard them as distractions to the real content of websites.
Use animation: A quick-to-download animation can greatly increase a banner's click-through rate (CTR). Animation must be used very carefully since the purpose of the animation is to communicate an important idea or concept.
Use bright colours:Blue, yellow, and green banners have a higher CTR than black-and-white banners. Use the colour red sparingly
Keep the message short: A quick-to-download animation can greatly increase a banner's CTR. Animation must be used very carefully since the purpose of the animation is to attract visitors, not to irritate them.
Link the banner to a specific page: When people click on the banner, they want to go directly to the web page that has the information they need. Your visitors do not want to go to your home page and have to hunt for the information.
5.3 E-Mail Marketing:
It makes use of the most essential parts of marketing the subscriber mailing list.
This method has long been established as an effective way of marketing products and of communicating with current and potential customers.
5.4 Search Engine Marketing:
Promoting websites through search engine marketing is integral to marketing online.
This method is aimed at increasing traffic to a website, by making the site more relevant in the directories of major search engines such as Google or Yahoo.
It seeks to promote websites by increasing their visibility in search engine result pages.
Search engine optimization involves improving the content, design and other facets of a website so that it ranks higher on search engines.
5.5 Blog Marketing:
It is a website consists of articles and comments on the blog posts.
The word "Blog" is derived from the term "Weblog".
Getting blogs to mention information about your product or service is one of the most effective means of Internet Marketing.
Blogs come in all shapes & forms from personal diaries shared with friends & family, to arms to political campaigns, media programs & updates on current affairs.
Blogs speak directly to customers and use a language that everyone can understand.
Since most blogs generally focus on a singular topic, try to drum up publicity on blogs whose content that is relevant to your site.
6) How can you measure the success of your e-marketing?
Measuring the success of your e-marketing will be determined by what your objectives were for the campaign. There are a number of markers which can indicate success such as a reduction in your marketing costs; the number or value of sales/subscriptions/memberships booked or purchased over the web; your churn rate visits to your website from a link in your e-mail. Keep a step-by-step record of your campaign to date to help determine the impact your campaign has made over time.
7) Conclusion:
E-Marketing constantly increase each year as more and more people use the Internet to buy goods and services. It has constantly evolved to meet marketers and consumers growing needs. Each year, it has become more flexible, measurable and affordable. It also grants consumers nearly unlimited access to information and products at all hours of the day and from any location in the world. The development of an E-marketing plan begins with an in depth understanding of your business model. The process of developing an E-Marketing plan is a challenging one. A number of barriers must be overcome to prepare a great plan and to successfully implement it. Example plans and well-designed outlines and templates increase the odds of preparing a clear, concise, and coherent emarketing plan. After adopting E-Marketing plans and methods correctly, the return on investment (ROI) from E-Marketing can far exceed that of traditional marketing strategies. It can be a means to reach literally millions of people every year. It's at the forefront of a redefinition of way businesses interact with their customers.
Steps to a Profitable Forex trade IPad Deals- An Unforgetton Hero In The Tabloid Market! Article Marketing - 6 Must-Haves to Get Ahead of the Pack Why online buying of aftermarket spare parts may be favoring your needs Marketing Supermarket Products Web Redesigning Basics and Guidelines for the Most Attractive and Profitable Website Online Marketing - Packed full of Strategy tactics and tools Affiliate Marketing - Choosing the Perfect Product Importance of Virtual Tours and Online Marketing Share Stock Investment And Condition Of The Indian Share Market Marketing Options That Open To A Web Design Outfit Online marketing and its advantages through facebook Ad Insertion for Targeted Marketing