E-book Topics That Internet Marketers Can Monetize Best
Probably the one reason that causes the failure of many e-book publishing ventures is the lack of a great topic or idea
. Not even excellent copywriting skills or the best of intentions can save a bad subject and convert it into a highly marketable e-book. This is a fact that seasoned internet marketers are very much aware of, which is why the choice of topic is foremost in their minds. But how do you know which e-book topics can be monetized best?
Writing with value
There are three key words that you need to keep in mind when you're looking for e-book topics that will perform well in terms of sales: tutorial, innovation and niche. Some of the top-selling e-books that internet marketers have successfully monetized are those that offered the most useful advice, tips, value and entertainment.
That will probably explain why some of the top ranking e-books are those with titles that start with "How To", "Guide to" and "Tips for". Many internet marketers have realized early on the very real demand for e-books that actually teach people the basics of learning new skills and have successfully met this demand.
Another noticeable quality of many of the currently topselling e-books are those that discuss and offer innovation, allowing their readers to get a glimpse of emerging techniques, methods, ideas and technology that are predicted to have a significant impact on their current line of work or interests. Notice how e-books containing improved techniques on business, computing and internet marketing have become so popular.
Also a trait that internet marketers should consider when creating their e-books is niche. This refers to creating e-books with topics that are geared towards a specific target market and not just the general population. As an example, let's take the scrapbooking industry, currently one of the most popular and most downloaded topics on the internet.
Some internet marketers shied away from the general topics of simply creating a scrapbook and instead focused on one area that had a strong niche: digital scrapbooking. The results were highly relevant and informative e-books that readers found easy to relate to.
Fiction or non-fiction?
To say that non-fiction e-book topics have an unfair edge over fiction e-books is rather inaccurate. Of course, some of the bestselling e-books are those that teach people skills or new knowledge, but there are also certain fiction e-books that have been monetized successfully, such as those in the romance, mystery, science fiction and horror categories.
Of these, the best-selling e-books are those in the romance genre, which accounts for about half of total sales, followed by science fiction, mystery and horror. Stephen King's 'The Plant Part I', for example, sold over 170,000 copies at $1 each. Which genre you pick is really up to your interest and writing capabilities.
Hot e-book topics
A quick look at some of the most downloaded e-books in the internet reveals an interestingly wide range of topics. Some of the most successful have been how-to e-books on topics such as:
Business including internet marketing, start-up, publishing, marketing techniques, sales tips and selling skills, management, finance, business product ideas, innovation and technology
Fitness & Health including diet, exercise, food, nutrition, weight loss, diseases, conditions, psychology and beauty tips
Sports advice on how to improve game techniques, choosing equipment and accessories; may also include statistical data and trivia
Self-improvement topics include self-esteem improvement, building healthy relationships, gaining confidence and career development
Hobbies & crafts interests that require new technology such as digital photography, video and moviemaking, writing, scrapbooking, jewelry, music, etc.
Technical know-how computers and related technology, website building and development, programming, graphic design and animation
Recipes & Cooking including techniques, alternate ingredients, regional cuisine, food preparation and catering
Travel including overview of places to see, recommended inns and hotels, location maps, transportation choices, budget tips and travel safety
Children's books one-of-a-kind stories that cater to the interests of children 10 years old and below, including illustrations.
Educational e-books includes course materials on various topics including literature, business, computers, technology, engineering, medicine, psychiatry and nursing
Reference e-books trivia, basic facts, information, statistics and data about subjects including politics, economics, geography, science, art and popular culture
Wealth creation tips on finding and building wealth, saving money, budget and investing
If there's one thing that internet marketers need to watch out for when writing e-books is that market interests change. That is why it is very important to keep an eye on the present trends and emerging developments in order to keep pace with what's currently on demand. The diversity of the subjects has almost limitless possibilities. It is really up to internet marketers to choose which ones are currently relevant, useful and attractive to their readers.
by: Elijah Chai
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