ESPN Retains Number One Ranking For Perceived Value For The 11th Consecutive Year

ESPN Retains Number One Ranking For Perceived Value For The 11th Consecutive Year

ESPN has retained its number one status for the 11th consecutive year as the network with the most perceived value in Beta Research Corp.'s 2010 Cable Operator Study.

ESPN2 placed second for the sixth straight year in this category with the Disney Channel in fourth and ESPNU tying with the NFL Network for seventh. The telephone survey was conducted in August October 2010 among general managers and/or marketing directors and VPs of individual cable systems. The study determines perceived value of networks to cable systems; importance of networks to cable systems; unaided mentions for networks' levels of marketing support, broadband, iTV, HDTV and VOD efforts.

Disney and ESPN Networks received the following high marks from cable operators:

* ESPN and ESPN2 ranked first and second in perceived value; Disney Channel placed fourth and ESPNU placed seventh

* For the seventh consecutive year, ESPN was considered most important network in their cable system and the most effective network in selling broadband or interactive television services.

* ESPN also ranked number one in most helpful with high definition programming best overall marketing services, and most helpful in driving VOD or SVOD efforts.

As a basic network organization, the Disney and ESPN Media Networks also ranked first in many categories including:

* Providing best overall marketing services;

* Most effective in selling broadband/high-speed internet, HDTV, and/or VOD

* Most visited affiliate web site;

ESPN has retained its number one status for the 11th consecutive year as the network with the most perceived value in Beta Research Corp.'s 2010 Cable Operator Study.

ESPN2 placed second for the sixth straight year in this category with the Disney Channel in fourth and ESPNU tying with the NFL Network for seventh. The telephone survey was conducted in August October 2010 among general managers and/or marketing directors and VPs of individual cable systems. The study determines perceived value of networks to cable systems; importance of networks to cable systems; unaided mentions for networks' levels of marketing support, broadband, iTV, HDTV and VOD efforts.

Disney and ESPN Networks received the following high marks from cable operators:

* ESPN and ESPN2 ranked first and second in perceived value; Disney Channel placed fourth and ESPNU placed seventh

* For the seventh consecutive year, ESPN was considered most important network in their cable system and the most effective network in selling broadband or interactive television services.

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