This is one more important point. Just like how firms grow via friends and connections, anyone can see a good improvement to your web traffic when you start networking around. Writing comments on other people's blogs, writing to them, swapping back links. Although this can be challenging and you might be afraid of rejection - the majority of writers actually genuinely enjoy getting approached and really like it whenever they get emails.
In conclusion, the internet facilitates, and actively encourages, reader/author communication. Most weblog platforms have an option for visitors to publish comments effortlessly opening up routes of communication in contrast to old fashioned print media. It's this kind of interaction that I appreciate the most. I've gotten to know a bunch of nice people by running a blog and without having this particular connection I think running a blog would be less engaging.