Easy Browser Testing

In managing your ecommerce website, browser testing is a must

. The appearance of your site may differ on different browsers and screen resolutions. For example, your website might look beautiful in Internet Explorer 7, but what does it look like in Safari on the Mac? What about Firefox, or in 1024 x 768 resolution? If you havent tested your site in the variety of popular configurations, then there is a good chance you are turning away customers.

Merchants should have a plan developed for ongoing browser test.

The following list could be followed:

Develop a schedule for your browser testing. You could test your site three to six months, or when there is a new released browser. Since browsers are updated so frequently, it is best practice to schedule some time to review browser usage trends every three to six months. Set a recurring calendar appointment and allow 30-60 minutes to perform the test.

Decide what to test. Choose what browsers, operating systems, monitor resolutions, and devices you will be testing your site in. This would include Windows and Mac operating systems; Internet Explorer, Firefox, Safari and other browsers; and various monitor resolutions. Make sure to include browser versions, such as IE 7 and 8. Base your testing decisions on your analytics and demographic data.

Choose which pages to test. Decide what pages in your website will you be running a test, such as home page, product pages, etc.

Choose your testing platform. You may use BrowserCam.com, BrowserShots.org, and Litmus.

Review results, fix, and retest.

Make it a point to test your website every few months to ensure browser and operating system compatibility. When you are able to test your pages this way, you can at least reduce the number of problems your pages have with the different browsers. Sixty minutes of your time could save your thousands of dollars of lost sales due to the site not working properly on your customers computer.

by: Anatoly Gilderman

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