Marketing is key to running your Renton Locksmith business
. You can be the best locksmith in the world, but if your customer base doesn't know you are there, you won't be a success.
Think of the businesses that your client base might use, and market yourself to those companies. If you can get a contract to provide locksmith service to a local car wash, you can offer them a discounted service if they will pass your name on to their clients. Of course, you will offer to pass their name along to your clients as well. Not only will you get the contract to the car wash, but you will get exposure to all of their customers as well.
Become known in the community as a volunteer. Make sure you are seen at community events flipping burgers or serving coffee. Make sure you say hello to everyone you meet. Provide door prizes of locksmith service coupons.
Stand up and serve as the Safety and Security Liaison at your child's school. You can use your position to speak at PTA meetings. Although you won't be selling your services in this capacity, you will be selling your expertise and knowledge, and you will be building community trust. You can also provide speeches for school assemblies and career days.
Internship programs are an excellent way to gain publicity. Bring your intern to network lunches and Chamber of Commerce events. Submit a human interest story to your local paper about the student's success. Make sure that all of your customers know that you have an intern program, and that your intern is doing an excellent job.
Establish yourself in the community as an expert locksmith. Offer to speak at business events about safety issues such as parking lot safety. Hire police officers and military troops to enhance your reputation as a leader in security.