Search engine optimization or SEO is not just a fad
. The internet is continuously growing and this means you have to learn the rules of the search engines as soon as you can to keep up with the trends of searching and buying online. Your investment on your business website will amount to nothing if internet users cannot even find you. Your business must show up on the search engines if you want to reach your potential customers.
SEO knowledge is important for a marketer. Selling online means you must find out how you can place your ad, or anything that will bring people to your site, by using the search engines.
There's no denying that search engine optimization is a tedious task. There are so many resources online that you can use to do SEO properly. But this process of research is necessary if you want to sell something online.
Basics of SEO
1. Keywords - Keywords are the phrases or terms that people type in the search bar. If you can find out which keywords are used more often by users, you can build a good marketing campaign around these keywords. This is an automatic research process you can do using a software. Free tools for keyword research include the Adwords Tool on google and wordtracker software.
2. Search ranking - If you want to know your rankings on the search engines, you can try the free services from Google Rankings, Yahoo Search Rankings and Alexa Page ranking system. This knowledge is important if you've hired some SEO expert to help you get to the first page of a search engine for one particular keyword or keyphrase.
3. PR or Page Rank - Page rank is a system that google came up with to evaluate the relevance of web pages in their index. The factors involved in google's page ranking isn't clear, but the page rank is a number they assign according to the site's significance to internet users. Some page rank tools immediately tell you what your page's rank is, usually the page ranking changes every quarter.
4. Analysis for Your Link - If you're getting a lot of traffic, your link popularity must be high. The more popular your link is, the more visible your website is to internet goers.
Building your website is just the first step to making it big online. You can use these SEO resources to step up your game. Your profitability depends on how patient you are in terms of learning and applying SEO.