Easy Ways To Avoid Being Black Listed In Email Marketing
In Email marketing, one of the most common problems faced by a marketer is to avoid being black-listed
. A marketer needs to take significant measures to avoid making his messages or mails being entered into the Spam. This is one of the challenging tasks that an entrepreneur should overcome in the marketing campaign.
There are a few tips that a marketer should follow in order to make the marketing campaign a success. While preparing a draft of a newsletter or advertising message you should be careful of the fact that excessive of graphics or images are not incorporated in your mail. Avoid integrating multimedia content such as audio or video files. These audio and video files add to the size of the mail. The larger the size of the file, the more time it takes from being transferred from system to another. The larger files often bounce back and cannot be delivered to its destination unless the size is reduced or compressed. Therefore, the only way is to reduce the use of multimedia content or graphics and images. Avoid using those keywords or key phrases that Spam robots might interpret as an unsolicited message. For instance, while drafting a copy you can make lesser use of the words such as sell, sale, buy and other such words. These words are interpreted as promotional by the computer programs which are used by the recipients to restrict the unsolicited messages. Another point is that you should always cross check the list of recipients of the newsletters. The email addresses of the recipients should be absolutely correct. They should be the interested customers so that once they receive your message they should not delete them. If the messages are deleted or the mailing addresses are incorrect, you might end up in being blacklisted.
In the online marketing campaign, if a marketer successfully prevents his messages from being blacklisted he can derive beneficial results out of it.