Ebay Marketing in a Nutshell
The biggest problem that people run into when getting started is they
try to sell everything to everyone. This is the wrong way. You should choose one, two or three related products. Your product that you auction should be inexpensive (under $20 usually, there are plenty of exceptions but I want to keep this simple). You should then setup a website to send people who win your auctions to (and people who don't, more later). They should then be presented with the related more expensive item.
This is called backend selling. A lot of people go on eBay and they don't understand what they are trying to do.
1. Build a customer base by obtaining new customers
2. Sell these customers over and over again.
This is where the REAL money is made. Since it costs the most to obtain new customers in any business. A lot of businesses will lose money just to obtain a new customer because they know they can sell them again later and the lifetime value of the customer makes the initial lose petty. I get a lot of people after hearing me say this, think it's a scam. They think that selling something to someone after they bought something isn't right. In reality you are creating a win-win situation. You made money and the customer was happy because they got something they wanted. So, what product do you choose? It's up to you. Something that sells well and that you have an interest is the best.
Let's say you use Weight loss pills for example. Now something dispensable like this is great because you won't need to find more backend products. But if you do you will make a lot more money. Ok, so you chose the diet pill Stacker 3'. Now every time you sell one on an auction you can follow up with them every month reminding them to order more. You should setup a website to take orders for this. If you need a web host you can get for under $5 a month (and this host includes a web site builder package. There are also free ones out there, which you can get. Do a search for "Free web hosting" at: http://www.google.com and you will get plenty of options. You might want to start off free. I prefer my own domain for obvious reasons; mainly it just looks more professional.
So what's on this web page? Well, that's going to depend. Lets continue with the Stacker 3 example. So you have an order page setup to sell your Stacker 3 (for people who are reordering). What else can you sell them? How about a book about weight loss and dieting? Sounds good to me. Put a little ad up for one. The easiest products to affiliate with to make money use clickbank so get a free clickbank account.
If you're already making sales on ebay you should have your customers in a spreadsheet (or better yet a database) with their mailing address, what they bought and when. You can mail them via direct mail anytime you want telling them about new auctions, selling them something or anything you want! If you don't have any sales but have a paypal account, anytime someone uses paypal you get their address. Do the same thing with this, direct mail them something!
With your eBay account you get an "about me" page which, until you do something with is worthless. Use this to your advantage. Put up an about me page, either collect leads for something free or send them to your website. In every one of your auctions point them to your "about me" page.
Use peoples emotions to your advantage. You will often see the same thing selling for twice as much just because there are a lot of bids. Create a frenzy! Start your auctions at $1 without a reserve. Take that little risk and as long as you've seen the same thing sell and you have a good description and title, you're pretty safe and the added profit will definitely be worth it!
Some points to keep in mind if you want to succeed in your endeavour.
1) Offer a Money-Back Guarantee Risk reversal has proven to
increase sales in marketing in any and all media.
2) FREE Shipping Offer free shipping on your items.
3) Setup a section of your home ONLY for your eBay business You'll be pleasantly surprised with the tax write offs!
The biggest problem that people run into when getting started is they try to sell everything to everyone. This is the wrong way. You should choose one, two or three related products. Your product that you auction should be inexpensive (under $20 usually, there are plenty of exceptions but I want to keep this simple). You should then setup a website to send people who win your auctions to (and people who don't, more later). They should then be presented with the related more expensive item. This is called backend selling. A lot of people go on eBay and they don't understand what they are trying to do. 1. Build a customer base by obtaining new customers 2. Sell these customers over and over again. This is where the REAL money is made. Since it costs the most to obtain new customers in any business. A lot of businesses will lose money just to obtain a new customer because they know they can sell them again later and the lifetime value of the customer makes the initial lose petty. I get a lot of people after hearing me say this, think it's a scam. They think that selling something to someone after they bought something isn't right. In reality you are creating a win-win situation. You made money and the customer was happy because they got something they wanted. So, what product do you choose? It's up to you. Something that sells well and that you have an interest is the best. Let's say you use Weight loss pills for example. Now something dispensable like this is great because you won't need to find more backend products. But if you do you will make a lot more money. Ok, so you chose the diet pill Stacker 3'. Now every time you sell one on an auction you can follow up with them every month reminding them to order more. You should setup a website to take orders for this. If you need a web host you can get for under $5 a month (and this host includes a web site builder package. There are also free ones out there, which you can get. Do a search for "Free web hosting" at: http://www.google.com and you will get plenty of options. You might want to start off free. I prefer my own domain for obvious reasons; mainly it just looks more professional. So what's on this web page? Well, that's going to depend. Lets continue with the Stacker 3 example. So you have an order page setup to sell your Stacker 3 (for people who are reordering). What else can you sell them? How about a book about weight loss and dieting? Sounds good to me. Put a little ad up for one. The easiest products to affiliate with to make money use clickbank so get a free clickbank account. If you're already making sales on ebay you should have your customers in a spreadsheet (or better yet a database) with their mailing address, what they bought and when. You can mail them via direct mail anytime you want telling them about new auctions, selling them something or anything you want! If you don't have any sales but have a paypal account, anytime someone uses paypal you get their address. Do the same thing with this, direct mail them something! With your eBay account you get an "about me" page which, until you do something with is worthless. Use this to your advantage. Put up an about me page, either collect leads for something free or send them to your website. In every one of your auctions point them to your "about me" page. Use peoples emotions to your advantage. You will often see the same thing selling for twice as much just because there are a lot of bids. Create a frenzy! Start your auctions at $1 without a reserve. Take that little risk and as long as you've seen the same thing sell and you have a good description and title, you're pretty safe and the added profit will definitely be worth it! Some points to keep in mind if you want to succeed in your endeavour. 1) Offer a Money-Back Guarantee Risk reversal has proven to increase sales in marketing in any and all media. 2) FREE Shipping Offer free shipping on your items. 3) Setup a section of your home ONLY for your eBay business You'll be pleasantly surprised with the tax write offs!
Ebay Marketing in a Nutshell
By: ThomasMartin
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