Ebook Title: List For Increasing Sales With A Killer Title
Ebook Title: List For Increasing Sales With A Killer Title
Authors often spend all their effort on creating compelling and valuable information for their content, but what about the ebook title? This is the single most important sentence you will create, and if done properly it can generate several hundred percent increase in sales. The ebook title must:
Grab the reader's attention. Try to make the reader's eyebrow touch his or her forehead (wow factor).
Make it so compelling that people absolutely must learn more about your offering.
Start with your primary keyword. If you are sell ebook or physical books they will be for sale on the Internet, so you need to identify your most important keyword to target. For example, if you selected longer drives as your primary keyword you may want to consider Longer Drives: Increase Your Drives to 400 Yards in 7 Days.
Provide a compelling solution to a problem.
If possible, include other related keywords in your title. Sales on Amazon, Clickbank, and your own website can be boosted by several hundred percent with the right keyword combination. There are plenty of free keyword tools available on the Internet that can be found with a quick search.
Make certain you are targeting people that are likely to purchase your product. There is nothing worse than attracting lots of attention and end up with few sales because you only found the tire kickers and information gathers, not the serious potential buyers.
Confirm that your finished product is easy for the potential buyer to say. Often savvy authors spend considerable time and effort developing a search engine friendly title but fail to pass the "roll off the tongue test".
Include a subtitle. The subtitle should be long and filled with keywords to generate traffic to Amazon, Clickbank, your website and other sites where your book is for sale. Most Internet surfers will decide to investigate further based on the title itself, so the subtitle can be more focused on attracting the search engines rather than customers.
Use keywords in chapter titles when possible and include the chapter listing on websites to gain more traffic through search engines.
The goal is to generate as many sales as possible and the more often you self publish your own work the more productive and quicker you will become at creating information that you can sell electronically, or even in physical format. Once you have a product in electronic format it is easy to convert and self publish with print on demand services to greatly increase your revenue.
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