Eco and Fair Trade clothing gains more and more exposure
The home of fashion goes eco at the end of September as it celebrates the 7th Ethical Fashion Show on the 25th of this month
. Paris is know and revered worldwide for its cutting edge fashion and hosting the largest fashion week in the world. By spotlighting ethical clothes they can raise awareness so much more effectively than the odd protester here or there. For three days Paris plays host to the largest event in the world that is solely devoted to fair trade and eco clothing.
Raising awareness for certain causes is very hard work as the average man cannot generate enough exposure and thus support without vast expense. Celebrities have an automatic head start when it comes to helping a great cause. Emma Watson for instance has been to Bangladesh to visit and compare a conventional factory and a fair trade one. The differences were marked and showed the importance of fair trade.
Fair trade is a campaign which ensures the rightful payment of the farmers and manufacturers of the raw materials. Many crops like cotton and silk are grown primarily in less developed countries and more often than not they do not receive their fair share of the final price. Fair trade has been implemented to make sure the money that is owed to the farmers and manufacturers is not somehow lost along the way.
Furthermore fair-trade goes hand in hand with eco materials. Eco clothing is made from organic crops where possible. For instance cotton which is heavily treated with pesticides can cause irritation to the skin as some of the chemicals are too imbedded in the material to be washed out. Eco clothing would use organic cotton or at least a crop that has hardly been sprayed and would replace fastenings like buttons or poppers with their sustainable equivalents.
Eco and Fair Trade clothing gains more and more exposure