Eco-fashion A Contradiction In Terms?

The concept of eco-fashion can be confusing

The concept of eco-fashion can be confusing. In such a fast-paced transient world how can you possibly remain eco-conscious? To be on-trend yet aware of your carbon footprint, the pit-falls of consumerism are seemingly overwhelming. And Im not talking about high-end couture fashion. These days designers are creating astonishing masterpieces out of everything from recycled bottles to car tyres. No, I mean everyday wear. I mean that little dress from People Tree you cant bear to be without, I mean those Love Eco earrings that would go perfectly with your Green People top, I mean that cute Ascension lingerie that would put a spring in your step.

It is all a matter of planning. A matter of intelligent decision making and questioning your purchases. There is nothing wrong with treating yourself to a new dress or buying a new bikini for your holiday but there is a fine line between being a conscious shopper and an impulse purchaser.

For one, ask yourself will I really wear this? and by wear I dont mean simply on one night out, to one dinner party or one interview. I mean will it make a useful addition to your wardrobe. If the answer is no then step away from the clothes rack. As you remove yourself from the vicinity of the item your heart rate will slow, your mind will stop believing that top will make you look like Kate Moss and you will realise how un-important that item of clothing is to your life.

However, if you genuinely believe this garment will become a staple, that it is a classic or something you will make the most of then go ahead. Make sure it fits well and is well made (buy sustainable wherever you can) and dont feel guilty about it. Buy it if you are going to enjoy it.

Being eco-friendly is not about feeling guilty for every purchase you make. It is impossible (or at least no fun!) to live in an entirely frugal manner. Cutting out all palm oil, only wearing clothes from charity shops and cycling everywhere (even in the rain) is admirable but for many it is not an option. Surely it is just as important to inspire one million people to buy little but quality, to make well-informed decisions and support eco-fashion lines as it is to praise the brave few who live in a zero-carbon manner?

Eco-friendly fashion is not a contradiction in terms. If anything, being conscious of your decisions as a consumer allows you to make informed purchases that are more likely to last the seasons and transcend fair-weather trends to remain chic and classic. Fashion is a multi-million pound industry and its safe to say its not going anywhere. So why not support well-made sustainable clothing lines that will last the ages? You dont have to dress in recycled potato sacks to be eco you know.

by: EcoChampion

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