Economic Recovery And Your Trade Show Booth: Three Changes To Make Before Your Next Convention

Economic Recovery And Your Trade Show Booth: Three Changes To Make Before Your Next Convention

The economy is fast returning to its vibrant state. Buoyed by that news, shoppers are expected to return to their spending ways, and an air of optimism already dominates marketing events. As consumers become more ready to part with their hard-earned funds and treat themselves, trade show booths are quickly learning to adapt to this change. Whereas just a few months ago convention attendance was down and sales were hard to come by, the atmosphere is already markedly different. While the full impact of the changes won't be evident for a few months yet, there are some clear developments that are emerging. By capitalizing on your advanced knowledge of these trends, you can get an edge on your competition and tweak your trade show booth for maximum impact.

Change #1: Add More Color

Dark, muted colors are associated with a down economy. As things pick up, visitors want to see more bright colors that mimic the optimism that they are feeling. That doesn't mean you should be using colors that are overwhelmingly bright - simply adding a non neutral tone is more than enough. Certainly avoid going overboard and producing a trade show booth that will be too loud and too overwhelming.

In addition, don't redesign all of your trade show booths simply to incorporate new colors. Adding a pop of color through an accent such as a banner stand or small unit is more than enough to create a large impact.

Change #2: Add A New Promotion

There is nothing that draws people to trade show booths quite like the promise of new information or a special deal, and there has never been a time when these are more attractive. People want to find a great deal on something they've been looking to buy; offer it to them, and they'll flock to your booth. There are many ways to communicate your offer, ranging from a simple banner stand outside your unit to adding a new element to your modular trade show booth. The exact choice will depend on your market and budget, but it certainly does not have to be a big expense or a major change.

Change #3: Take On More Trade Show Booth Staff

People want to talk to other happy people. When they see happy people, they'll come over and chat - that's how things work in a strong economy. Take advantage of this by taking on a few additional staff at your next convention. Ensure they are people who know your product well and can really talk about it with people on a one-on-one basis. This technique will add a human face to your company, increasing credibility and generating more buzz.

With these simple changes, you can take your trade show booths from recession-savvy to boom-ready in just a few steps. You won't have to spend much cash, but you'll stand out from the other drab units with your bright colors, new deals, and smiling faces. You'll attract more leads, help build your brand, and enjoy knowing that you got everything you could out of the first months of economic recovery.

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