Economic Survival: A Guide to the Future
ECONOMIC SURVIVAL: A Guide To The Future.
Network Marketing. Hey everyone, just wanted to share some insight on franchising, network marketing, home based business, work at home, online income opportunities and pyramids (this is a short version of part 5 of a 5-part Economic Survival Guide from www.blueeyedbruin.com)...
When franchising made its way into the old economy in the late 50s and early 60s, it took years just for people to accept this concept of business. Newspapers and magazines wrote nasty articles about it while TV and radio also were not kind, they wouldn't advertise for you if you had anything to do with this type of business. It was thought to be a pyramid scheme and you were considered a bad person if you got involved. As years went by, this innovative concept was gradually accepted and grew rapidly. Today, franchising is a $2 trillion+ a year industry worldwide.
Franchising is the purchase of rights to sell a product or products of an already established business with the original owner profiting from the sales of the goods and/or collecting a percentage from the purchaser's annual profits or pay a royalty fee. The average start up cost for a franchise can be anywhere from $5,000-150,000 thousand or more dollars depending on the type of business.
Network Marketing (a work at home based business) is similar where an individual builds an organization through development of a "downline" where products and/or services are sold through networks of independent distributors and overrides are collected on individuals efforts. In both franchising and network marketing overrides are motivation for support and shared information (if you succeed, they succeed). Start-up cost are usually less than a $100, some investments may mount up to $500 - $1000 or more depending on the type of business, product(s) and/or necessities.
Economist Paul Zane Pilser once said (way back in the 90s) that, "The 90s will be a decade of record growth and that 1 in every 3 people will be a prospect for the industry of network marketing." According to Paul's website the United States household wealth tripled--growing from $13 trillion in 1991 to more than $40 trillion in 2001. Over the same ten years, the number of U.S. millionaire households doubled, jumping from 3.6 million in 1991 to 7.2 million in 2001.
Even after 9/11 when everyone had doubts about their economic future, the number of U.S. millionaires grew from 7.2 million in 2001 to 8.5 million by the end of 2004. Much of this elevated by the work at home boom that was aided by the technological communication boom. One of the main reasons for this is that we are in the age of the entrepreneur. He states, "You can stake your claim to being one of these next 10 million millionaires--especially if you are in direct selling, technology, home based business, product distribution, or an emerging trillion-dollar industry like wellness."
There is no doubt that the majority of people today are struggling for financial stability - but there are many ways out of the rat race. There is a massive explosion occurring in the North American economy and beyond. The work at home boom and other economic shifts are causing many of the displaced workers to be forced into securing their own futures. This incredible boom of entrepreneurial free enterprise is changing everything we know - or think we know about business. It will further change the way we live... again. This new economy is forcing millions of people from all walks of life to consider alternatives for creating an income. As a result, Network Marketing is on the brink of a gigantic wave that will sweep millions to their financial dreams.
Network Marketing and the work at home cocooning is unseen by the majority - it is still a fragment of our now global economy and it means change that is hard to accept by the majority who live in another paradigm.
The Network Marketing industry is distribution. Traditionally, more than 80 percent of a product's cost goes into distribution with the product going through 5 or more hands before getting to the consumer. Each time the product exchanges hands, someone makes money and the consumer pays for it all in the end. Take a tube of toothpaste for example; it only cost the manufacturer about 5 cents to produce. From the manufacturer to wholesaler to the distributor, the advertisement and the movement of the product itself effects the price with each middleman benefiting. The retail stores then have their set price for profit. The price of the toothpaste is now $2.50. In Network Marketing, the product goes from the manufacturer to distributor to consumer reducing cost (not always though), or in some cases it gets drop-shipped from the manufacturer... no stops along the way.
Even better is the boom of Network Marketing on the Internet where the key product is information. Knowledge is power, specifically in the age of information, and that information is readily available at home online. It is a product that costs nothing to reproduce which means more profits for the Online Networker.
Network Marketing is reported to be a booming $100 billion a year industry worldwide. Franchising was ridiculed, Chiropractors were considered quacks in the 1970's, the stock market was considered shady and a form of gambling, the masses are always a step behind it seems. Network marketing, in the "new economy" will continue to grow along with many other new industries. It still has to mature in a way that will benefit society as a whole.
In 10 years when the recession and depression are history (we hope), people will better understand what happened in the last 30 years. The longer people avoid the information, the harder it will be for them to catch up to rest... if they can.
To learn more about surviving global economic change visit the following link www.blueeyedbruin.com and visit www.1easyway.com to learn more about a great work at home business opportunity that involves an information product that teaches you to market online working from home.
Economic Survival: A Guide to the Future
By: Shawn Cassista
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