Effective 800 Call Capture Marketing Methods
Thanks to 800 call capture, real estate agents are now able to do something they've always wished they could do--be in two places at once
. Capture systems allow agents to display a 1-800 number that potential buyers can call to get free information about a property or series of properties. Available 24 hours a day, 7 days a week, these 800 numbers act as an answering service and lead generation tool for agents.
Knowing that they won't have to speak to an actual person makes buyers more likely to call--they don't have to worry about what they will say or about getting a high pressure sales pitch. The technology also captures the caller's phone number as well as the property in which he or she is interested. What occurs is a win-win situation--potential buyers have gotten essential information about a property and agents have a reliable list of leads.
The problem exists in advertising. Where should real estate agents display their 1-800 number? What markets will be reached if the number is posted in different places? Obviously, where the number is posted has a direct connection to how many people call the real estate agency or individual agent. For this reason, using a capture system strategically is the best way to increase a business's list of reliable clientele.
A real estate agent should place his or her 800 call capture number in a variety of locations. The first and most obvious is in front of the properties that he or she is trying to sell. The 800 call capture number can be easily placed on the sign in front of the property. Additionally, the agent may choose to instruct visitors to press a certain number for information about that particular property.
This will encourage potential buyers to call the 800 call capture number, as they know they will be getting essential information about a property they are interested in buying. They will also be more likely to listen to all of the information if they are not forced to listen to a long recording that does not interest them. Real estate agents must not rely on signs outside of their properties, however. Seeing an 800 call capture number may pique their interest and at least prod them to begin looking.
To reach out to these leads, real estate agents may post their 800 call capture numbers in public spaces. Billboards are one popular location to advertise information about home ownership and properties in the area. However, the problem with billboards is the fact that many people see them only when driving, when they generally are not holding a pen to take down the number. Even if people are interested in the billboard advertising a agent's number, they could quickly forget to call the number when they get to their destination.
For this reason, it is important for real estate agents to put their 800 call capture number where potential customers can walk away with it. Agents might consider sponsoring a high school event or production in order to get their advertisement, and 800 call capture number, on the program. Also, 800 call capture numbers can be placed on business cards that real estate agents can hand out to individuals who come into their offices, as well as to the public at events like fairs and festivals.
Because real estate agents usually give their 800 call capture numbers to a large variety of individuals, they can use the information gained from the capture system to develop a strategic marketing plan. For instance, agents can use the 800 call capture number to determine where the caller is located.
They can also obtain the name of the caller to do some research. This allows real estate agents to tailor a marketing plan to the prospective buyer. With this technology, the real estate agent can identify properties in the potential client's price range, as well as properties that are close to the client's workplace and have room to accommodate the client's children.
By using 800 call capture, real estate agents have the ability to reach larger groups of potential clients. 800 call capture also allows agents to reach out to different kinds of clients, from those needing low income housing to the affluent. With 800 call capture, real estate agents can be aware of the client's needs before even speaking with him or her. By strategically placing the toll free capture number, agents have the chance to maximize their sales.
by: Brandi Armstrong
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