Effective Article Marketing Services Of The SEO Copywriting Firm
Effective Article Marketing Services Of The SEO Copywriting Firm
Search Engine Optimization (SEO) requires the articles to be written with the right keywords and with the right keywords density. Keyword density is the number of keywords to be used per 100 words. SEO Copywriting firms use the keywords in the articles in a way that does not look odd. Due consideration is also given to the placement of the keywords in the articles body. Articles provide authoritative and expert informative content to the readers and these have the potential to drive the readers to your website.
There are three key aspects of the SEO copywriting of the articles to which the attention shall be paid. These are the writing, the submission and the marketing of the articles. For effective article marketing services, it is important that a well thought out strategy shall be used. This shall clearly outline how to use the written articles to gain the maximum visibility as well as how to write good articles for some specific resources? So, in a way, the twin aspects of submission and writing are related.
It is better to first enlist the different resources where these articles are to be submitted and arrange these in order of their decreasing page ranks (PRs). For some high PR directories, it is better to read their editorial guidelines and get the articles to be written accordingly. Some directories like the Ezine and other resources like the Hub Pages and Squidoo are very reputed and it is advisable that unique, well-researched article content shall be written for these. Similarly the article for the blog could be written separately.
Besides deciding on article writing as per the resources where these are to be submitted, the SEO copywriting also has to develop a well organised and tested methodology for the marketing of these articles. It has to decide on which articles have to be used only once and which ones can be submitted to the various article directories. Further, how many submissions of one article are to be done has to be chalked out.
Article marketing services are also concerned with popularising of the articles. Social Bookmarking and the RSS of the articles are two such methods which can be used. The emergence of the web 2.0 medium and especially the popularity of the social and professional networking community provide a very good market of keen readers. The SEO copywriting firms make use of these platforms to market the articles. This is a very interesting and creative way of marketing the articles to the targeted community and a way to get the potential clients.
Well thought out, planned and organized effort can help in the effective article marketing services that focus more on the smart work rather than wayward marketing efforts.