Ideally, they should bring a change in the marketing and advertising strategies during
recession period but those strategies should be profitable in the long run. One of the most important strategies during the recession period is to retain the old customers. More focus should be on old customers as they are an important asset to the business. Keeping up with them and bringing them what they want during the recession period will lead them towards being loyal. Another way of marketing and advertising during the recession period is to bring the best value to the consumers. Marketing is the only tool through which a number of customers can be attracted by any business. Therefore, any changes in the marketing and advertising strategy should be made carefully. Besides, with the start of 2010 the global economic recession is headed towards improvement and the economies are recovering, still these things should be kept in mind. 2010 should be viewed as the best time for B2B marketer as the major economies are recovering from crisis and a game plan could be set in advance to avail this opportunity.