Effective Door Hanger Marketing To Hotels

Hotels Desire Input For More Improved Service

In the hotel industry Door Hangers are a major marketing tool that are used for hotel input and for communication between the guest and hotel staff . Door hangers can be beneficial in multiple ways. They can showcase special activities and dining specials directly to the customer, with an in their face suggestion. Door hangers can cater to any guest of any age and peak various guests' interests.

Door hangers are easily mass-produced and are fairly inexpensive to change whenever needed. They are a non-verbal communication tool that reaches through the door and directly to the guest.

Some of the amenities that the hotel features may be displayed on a door hanger to get guests interested to stay on the hotel grounds and possibly spend more time there. These door hangers are full color, and have beautiful graphics that are used to excite the guest. They can also be a general black and white (two color) scheme used for the basic information of water usage and how the guest can easily lower their personal usage. Somewhere between the two extremes may be a door hanger that promotes the guest ordering room service, and have a simple graphic.

The key to door hangers working in a hotel doorway is its design. It has to be well crafted enough to be both stylish as well as catchy enough that the guest wants to look it over. Also going into the intricate design is how durable the make of the door hanger is physically is important. Door hangers can be produced on many types of paper, and the most up to date technology and printing yields the optimal results.

Door Hanger Promotions

Door Hangers can be a direct local marketing concept that is beneficial and cost effective. Door hangers are easy to make , cheap to distribute, and are an in your face way to make your company or product stand out. They are not as common as "junk mail," and are more likely to make their way inside the door of a dwelling or business and get a second look as well. They are also easy to distribute as a small group of workers are capable of hanging them, and it can be done by walking and limited driving.

There are some negatives to door hangers, however and the main one dealing with the uncontrollable factor of weather. Door hangers have to be produced well enough to survive the elements as well as being designed to catch the targets eye. They also are not great for large targeted area, but rather a few blocks or a small neighborhood. Door hangers also limit the quantity of use of each design. If the target sees the same door hanger repeatedly, it becomes "junk mail," thus losing its effectiveness.

If door hangers are not effective the first time there are several factors that need to be looked and altered in order to improve its marketing. You must first make sure your hanger made it through the weather legibly . Be sure that the paper did not fall apart, and that the message was readable. Also, the physical design must accommodate the door knobs where they are to be located . Another factor is that of competition; who is marketing your target as well, and are the two of you using the same method for advertising. This becomes important as to effectiveness which is also difficult to determine and document when using door hanger marketing.

by: Steven Kang

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