Effective Marketing With Vehicle Wraps

When you need to get your marketing message out to customers

, consider having your car, bus, truck, or van wrapped. Vehicle wraps are, after all, splashy, modern, and eye-catching as a mode of advertising or marketing. Of course, as a business owner, there are some things you need to remember in order to get the most out of your marketing plan using vehicle wraps. You see, it is not just about having a car wrap or a van wrap that looks cool that is just one part of the equation. The bottom line here must take into consideration how your vehicle wrap is able to bring in new business. Listed below are some quick tips to take note of when designing a moving billboard for your brand or company.

1.Think big. Whether you are having a picture of yourself, your company logo, or your product incorporated in the design of your vehicle wrap, make sure that it looks good when it is blown up. By blown up, we mean enlarged, at least big enough to fit the size of a door, the whole car, truck, or whatever the case may be. Sometimes, what looks fine on a tiny business card does not appear as good when it is the size of a whole bus, for example. Think about this: Would your fancy lettering be readable when it is made to fit the curves and contours of your car? Designs that may work for brochures, print ads, and business cards may simply look ridiculous on your vehicle.

2.Scope out the competition. Regardless of the method of advertising you choose to employ, it is a must to know what your competitors are cranking out. With vehicle wraps, it is simple enough to drive around with a friend or a business associate and observe how other businesses have designed their ads. It is really as uncomplicated as looking around, taking notes, and even taking pictures if you can. What is actually great about this is that while you obviously cannot steal the design of other companies, you can definitely benefit from the inspiration and great ideas.

3.Keep it consistent. Business gurus advise marketers to always keep their messages consistent. The ads you put on your vehicle should be in sync with your overall marketing plan. For example, if you are selling your services based on quality, it would not make sense to put in "lowest price in town" on your vehicle. If your signature colors are green and gold, do not make your service van blue. Ideally, your car or van graphics should just be a bolder version of the marketing materials that you already use.

Keep these tips in mind as you design a wrap for your fleet. With some thought and creativity, a car or van wrap can be a highly effective tool in your marketing strategy.

by: Ryan Garcia

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