Effective Poster Advertising Guidelines

Poster advertising has been around for centuries

. Its one of the traditional advertising mediums. It has turned out as more attractive with advanced printing techniques and colorful graphics. It attracts more potential customers and makes your brand stand out in the marketplace. Prisma Banners is one of the leading online poster printing companies that provide poster printing solutions.

Here are some tips while you design posters for advertising campaigns.

Less is more. When it comes to poster designs, dont load up your posters with too many elements like text, graphics and logos. It will not be seen clear from far and may result into reduced visibility.

Simple is the best. Carry a simple design with call to action on it. Use big fonts to enhance visibility from faraway.

One message per poster. Make sure your poster conveys one message at one time. If you try to deliver too much information at a time, it can confuse your customers.

Variety is the spice. Try out different designs and variety of themes in your posters, dont stick to same design throughout the campaign, viewers may find it tedious.

Small is big. Try out different poster sizes. A3 and A4 are considered to be the most popular poster sizes. Small posters are best as these can be mounted anywhere easily.

Offer incentives. Offer attractive features of your products in poster advertising. Let your customers know uniqueness of the goods your company offers.

Be generous. Be nice while you promote your brand through posters. Respect your competitors and dont use attacking language in poster text.

Buy Me. Make sure your poster carries Buy Me element in it. Poster should encourage customers to buy your products and services. Make sure your poster influences viewers purchase behavior and leaves a positive impact on customers.

Colors improve mood. Use energetic colors to make poster design more attractive and outstanding. Contrast colors are preferably best for both background and foreground. Use bright colors for text to make it more visible.

Complexity is the enemy. Also, avoid using complex and small fonts. It may reduce visibility of posters. Use simple and readable fonts and styles.

Posters are cost-effective medium of both indoor and outdoor advertising. With Prisma Banners you can print customized posters using your designs and text. You can upload PDF, PSD, AI, JPEG files to print posters. It also allows you to design posters online, where Prisma Banners takes you to a designing software program. In addition, you can submit a design request where you can hire an expert designer to fulfill all your requirements. For more information on poster printing, please visit http://prismabanners.com/posters.html.

by: Juan Schaar

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