Effective Strategy to Build Quality Links
Effective Strategy to Build Quality Links
In a fraction of a second, Google's search algorithm computes how many Web sites link to your Web site and the value of each individual link. Google automatically performs this process millions of times every day: Google believes that calculating links and taking into consideration such things as what those links say, along with the quality of the Web sites they come from, is an effective method of determining a Web site's authority. Google ranks sites based on how authoritative they are in their respective markets. Delivering relevant
results and determining authority is the foundation of the Google search engine.
In short, if you have a lot of quality Web sites that link to your Web site, you are probably doing well in Google's organic, or nonpaid, results. However, if you have just a few links, you are probably scouring resources to figure out what you can do to improve your search-engine ranking. This chapter represents a step-by-step guide on how to effectively build links to your Web site so that Google and other search engines will determine that your Web site is an authority and thereby rank it well in the organic search results. Also, It is very essential to host your website on a good fast server to keep the website loading time to minimum.
Evaluate Competition
The first step to effectively building links is to evaluate your competition. What works for your strongest competitors can also work for you. At this early stage of the linkbuilding
process, your goal should be to build the foundation for an effective search-engine-optimization business plan. You should take the process of evaluating competition seriously and spend the requisite time necessary to rank your competition and take advantage of
their success.
Gather Link Intelligence with Linkscape
Linkscape is a link analysis tool that provides basic or advanced intelligence of the links pointing to a particular Web site. The basic Linkscape intelligence report provides general information about the number of links pointing to a particular Web site, as well as the relative popularity of that Web site. The advanced Linkscape intelligence report provides extensive information about a particular Web site, including detailed lists of the top links pointing to the site, the most common anchor text, and much more.
Evaluate Potential Linking Partners
Not all links are created equally, so you should evaluate each potential linking partner for quality. This can be accomplished by analyzing numerous link-quality factors By focusing on quality links, the major search engines are more likely to recognize you as a quality contributor to your Web site's subject matter.
Acquire Quality Links
You can save yourself a measurable amount of time by approaching the link-building process from the standpoint of building quality links versus building a high quantity of links. Too often, Web site owners believe that they need thousands of links to rank well in the search engines.
That is simply not true, regardless of what vertical, or industry, your Web site is in. For optimal success, your approach should be dictated by quality over quantity. Developing the skill set required to quickly evaluate potential link partners includes learning how to identify the age of a domain, the uniqueness of content, and the potential for incoming traffic.
Evaluating potential link partners for quality and focusing on those quality links is a key part of the link-building process, and provides an opportunity for you to focus on some of the important factors that search engines take into consideration when determining the quality of the Web sites that link to your Web site.
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