Effective Table Top Displays

Table-top displays at trade shows need to be eye-catching to attract customers

, amid the dozens of other displays competing for attention. At a trade show, visitors have so much to see, they'll only pause at your table-top display if it catches their attention and draws them in. Whether you are going to promote your business at a trade show, market your products in a business-to-business expo, or exhibit at an expo open to the public, having professional table top trade show displays make your business look much more professional. By planning your table-top display carefully, you can increase the chance that trade show visitors will stop and become new customers.

A few basic guidelines to any effective trade show display are

1.Simple message displayed in an eye-catching and effective manner, easy to understand with your unique selling points highlighted.

2.Design of your trade show graphic should focus on the message so that its visible even to a visitor half way across the room.

3.Write brochures and display smaller graphics that build on the main theme, keeping the look of the brochures similar to the rest of the table-top display, with matching colors and graphics.

4.Select gifts that are unique and useful for trade show visitors, if the budget permits and imprint them with your logo and contact information.

5.Positioning of your table is everything! Good lighting, placement of brochures and gifts also contribute to attracting visitors to your booth.

Following these there are several kinds of table top displays to choose from. Ultimately, it depends on your budget and creativity. This is very crucial in a trade show display because they are the center of attention when the attendees of the trade show visit the booth. Aside from your persuasion skills, this also determines if they should stick around a little longer in your booth. It is where you showcase your product; therefore it must be efficient in conveying the advantages of your product.

The varieties available would include

-Pop-up Displays

-Banner Stands

-Roll Up Banners

-Panel Displays

The selection of the table top display boards would depend on the following

1) Shape, Style and Size of the display board. Although standard sizes will cover most needs, determine the amount of space you will have in the overall exhibit and how big the table top area will be. Since the board will stand on the table, make sure the trade show offers enough vertical space to fit the board.

2) Portability of the display to make shipping and set up cheaper and easier.

3) The trade show graphics and design of the actual banner will depend how detailed the graphics are that you want to incorporate into the design. The graphics and print should be budget effective.

by: Rajiv Patel

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