Effective Trade Show Displays: The Balancing Act

Effective Trade Show Displays: The Balancing Act

Attention to detail is a key component of successful trade show exhibits. This meticulousness often causes those in charge of design to spend more than expected on trade show displays. However, every efficient organization will apply a financial plan to every action that it takes. The issue facing most companies is to find a balance between having one of the top trade show displays and meeting the budget set for an event.

The Importance Of A Budget

There are two factors that should be considered when deciding on a budget for trade show displays. The first factor is the actual expected income of the business during the exhibition year. The marketing financial plan can only comprise a certain percentage of the revenue before it begins to lose its value. These revenue estimates are based upon past years while factoring for economic changes. If you are putting too much money into marketing, then the profit margin for the year will suffer.

Secondly, the decision should be made to increase the budget if trying to launch the organization to a new level. If the company is releasing a new product, is prepared for growth, or wants to come back from a difficult year, a higher budget could show your competitors and potential clients that the company is making a strong move in the market. However, be careful not to over-estimate the growth potential for the year as this can hinder success.

The Importance Of A Quality Booth

If a potential client walked into a convention to find your trade show exhibits in shambles, cluttered, and the staff looking disheveled, the client would likely not choose to go with your business. Booths offer a company the perfect opportunity to control the environment in which they meet with clients. A quality exhibit will help your organization stand out from the competition. There are many solutions that utilize a highly professional design while still saving the business money. High impact graphics and portable trade show displays can be pieced together to create a clean, organized marketing environment that is inviting to attendees and potential clients.

The Balancing Act

This balancing act between finances and quality for any business makes it difficult to finalize a solution for an event. Understanding key marketing opportunities based upon the audience at a location will assist a company in making the final decision. Begin to find balance by looking at the complete exhibition year and identify the exhibitions that are most beneficial for the business. Target those events that will provide the most value with a sufficient trade show exhibits budget to ensure success.

Does your company need help finding the right display for an event or understanding what solutions will be in the best interest of the organization over the course of the year? Many businesses benefit from the services of an exhibition professional. Their experience in the industry gives a company insight on changes in exhibition marketing tactics, and an understanding of how to best use their budget.

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