Effective Twitter Marketing With A Virtual Assistant

It is not true that social marketing is free

It is not true that social marketing is free. While the social networks offer free services, using these services and getting the full extent of benefits from them require that you spend a lot time building your network and creating good content. When you use Twitter, although you are not posting more than 140 characters per message, getting your thoughts and your marketing messages out clearly still require a lot of careful thought.

Posting on Twitter may even require more creativity than posting on other channels because you want to get people's attention with the very short message. You also don't want people to misread the information you post in Twitter. Tweets are very short but you still need to be able to transmit your messages clearly. Thinking of creative and short tweets requires time and energy. Keeping the Twitter account also requires time and dedication. To gain success in Twitter marketing you need many followers who actually read your tweets.

This means you need to develop connections with your followers and build a community around you brand. Don't fall for online

advertisements you can gain thousands of followers in just a day. You don't need these kinds of followers. You want Twitter followers who are following your tweets because they are genuinely interested in the things you have to say. You also need to attract your target market or the people who will most likely be interested or have a use for the products you are selling.

You need to invest time on Twitter if you want to build the right connections and relationships on the network. This is where the services of a virtual assistant may come in.

Not all executives have the time or the patience for Twitter. For companies who want to engage clients through social media, hiring a virtual assistant to stand as official representative on Twitter can boost your company's performance on Twitter. With a dedicated staff working on all your tweets, responding to other people and just engaging possible clients in conversations online you can raise your company's profile online, create a strong image for your brand and also increase your sales and profits.

What's great about hiring a VA to manage your Twitter is that you can hire the virtual assistant to work on your Twitter full-time without the need to extend the same perks you would need to offer a full-time regular employee. So your company is able to use Twitter for marketing in the most cost-effective way.

by: Lawrence Perry

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