The first step to promoting an online resource is the well known directory submission
. This is probably the most broadly used technique for online promotion and it also serves the purpose of building back links. Directory submission is a relatively quick link building strategy, and is equally effective as well.
There are numerous directories available on the internet for you to submit to. With the increase in industry specific directories, a brilliant link building strategy called niche directory submission evolved.
Niche directories are those that are specific to a particular industry or field. They contain websites pertaining to a particular niche and this makes it easier for your prospective clients to find you. General directories contain various categories from various industries and your possible customers will be searching for you in a sea of categories. Whereas, a niche directory being specific to a particular niche, gives you more exact categories that general directories cannot offer.
The links you obtain from these directories will be targeted links and hence you will benefit from quality link juice. Submitting to niche directories gives you an advantage over general directory submission because it provides you with more significant back links that are considered as quality links by search engines. And your resource will rank better in searches if it possesses quality links rather than any number of general links.
Start by searching for a list of available niche directories and choose the ones that are most relevant to you. The key to employing this method effectively lies in your choice of directories, and hence you should be confident about which keywords are most effective and choose categories that are relevant to them. You could also choose to approach a professional link building expert, as they are experienced in keyword research and can implement these techniques to generate assured results.