Effective Use of Telemarketing

The telemarketing sector is running on taut territory

. There are resources that the call center needs to protect. They have to work on tight financial leashes because clients are running on a cash crunch as well. Finally, there's the competitive market out there that your BPO unit has to keep in mind. To ensure that you make your mark on all these areas, you have to be careful about the kind of telemarketing services that you do. Of course, there are some pointers that can help you establish if you are making an effective use of this BPO service and if this is giving you the desirable returns on investment (ROI) that you are looking at.

You begin your telemarketing process with the hiring of call center agents. This lays the foundation stone of your entire effort. So you have to be careful about the agents you have onboard. There will be the skilled, experienced BPO agents that you would love to have on your team. But before you get them, make sure they fall in with what kind of work you are going to do. A lead generation guy may be great at B2C but is not so adept in the B2B sector. Similarly, there are other factors and specializations that you have to take care of. If you are doing debt recovery or consolidation processes, you need analytical and mathematically inclined BPO service agents. Let your projects decide what kind of employees you want to have. Let there be no fixed rule. Keep things flexible and adapt according to the situation.

Once you have these agents on the floor, you have to set up the expectations. Since they will be working for your call center, they must know what kind of a work you want from them. Setting up the expectations earlier on in the schedule of the project makes the employees realize their task in a better way. There is no conflict of interest in such an approach. The BPO agents will not complain of overwork if their tasks are fixed as per the requirements. And it does do wonders for the telemarketing process if the agents are aware of how much they have to perform to hit the numbers that you are looking at. Set up targets according to the deadline and make small divisions with a deadline attached to each. That way, if you miss one, you can wave a red flag at your sales lead generation team and get them to do more.

Finally, the telemarketing process puts all your jigsaws in place. Before you take your project to the call center floor, get the processes in order. For example, if you have a B2B lead generation project, you are expected to rely more on emails and online methods than phone calls. You have to arrange the inbound call center team accordingly and also ensure that you are hiring the right number of people in the respective teams. The right mix in the call centers will help you get right work done without a sweat.

Effective Use of Telemarketing

By: jems hug

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