Efficacy In Website Designing

Are you frustrated because your website is not that effective in producing the result you have intended

? If yes, then its high time you need to check out the design of your website. We often forget about one of the most important aspects of website designing and that is its efficacy, means how effective the site is in producing the desired result. Unfortunately, this most important factor often gets ignored.

To increase the website efficacy means to make the web design more user-friendly, so that a web-user can easily understand and act in response to the information displayed in your site. So basically, this website designing is all about designing the site keeping in mind the users' requirements and purpose. If you simply design your website with a focus on the price, and ignore the usability aspect, then you better know that your site is going to be of no use.

Most of the time, while website designing, we intend to impress our friends and families or our clients as a result, we end up making a website which is too flashy and attractive but is poor on navigation and usability. Unfortunately, there are instances where are such websites with poor usability have won numerous accolades simply on the basis of their eye catching and appealing designs. But this glory is short-lived, as, at the end of the day, such websites lose their prospective customers who either get confused or become frustrated with the slow loading of the web pages.

So what is the remedy?

Contact numbers or addresses are crucial, so make sure you never fail to incorporate them in your web pages. Many times the small business owners fail to incorporate their contact numbers or addresses in the web pages - as a result, the entire purpose of web design is ruined and ultimately the productivity is a BIG ZERO.

Do not focus on decorating your web pages. Web pages with flash or similar tools no doubt look attractive but unfortunately, the search engine spiders only follow links, text and images with alt tags and fail to pick flash based pages. Also there are users who do not have flash players installed in their PC and therefore skip these websites altogether.

Content can be regarded as the lifeline of any webpage - an important aspect often ignored by web masters. The more usable and catchy the content is, more it attracts the customers or users - so make sure you prepare a content which is simple, crisp and keyword based which can easily show up in search results.

If it is easier for users to find what they are looking for, your conversion rate will increase, but if not, then they will not subscribe to your product, hence poor conversion rate. In simple words, concentrate more on the efficacy in Website Designing rather than flashy design and rest assured that you will get the desired result.

by: sumit dass

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