I'll give the idea of an e-cig its due. With the right production, research and marketing, I can see where it might be a useful tool in the battle against smoking. But it has to change and make itself available to research rather than hiding behind it's affiliate core. To show an example of this, I read an actual article on a print news website where the author was touting the e-cig as "a new healthy cigarette which would help people stop smoking". With inaccurate news being reported like this, it's easy to see why so many people are falling for the hype.