Electronic Cigarettes Reviews: Should We Believe Them?

With the huge increase in the number of products being sold online

, it became necessary for the government to put some sort of control to the way companies sell their goods. This is primarily meant to protect the right of every consumer to good quality and safe products.

The Federal Trade Commission specifically focuses on how companies conduct businesses and sell products online. There have been a number of cases charged by the FTC against some companies using misleading product reviews online. What this means for an ordinary online shopper is that not every piece of information available on the internet should be relied on. So if you are looking for products like electronic cigarettes, you may be wondering if you could still trust electronic cigarettes reviews.

Can we really trust e-cigarette reviews?

As you begin your research about the best model or brand of smokeless cigarette out there, you must have come across plenty of consumer reviews. By reading them, you actually form an idea in your mind about how straightforward or honest the review is. Most of the time also, you would rely on your own gut-feel. Nevertheless, if you want to make the best and most informed decision as to what e-cig to buy, you should know what to do with product reviews.

First of all, you should understand and accept the reality that at times, consumers tend to underrate or overrate a certain product or service. There are several possible reasons for this, like:

- Disappointment or anger caused by a certain experience from using a poor quality electronic cigarette, or even the lack of certain experience in using such products.

- Non-users and buyers. The sad truth is that the internet is also filled with information from unreliable sources. There is always a possibility that the electronic cigarettes reviews you are reading are from people who have actually never used nor bought an electronic cigarette.

- Paid reviews. This is very possible as there are a lot of affiliate marketers online who make money by spreading good words about a product. Many companies pay consumers to say something good about their products, so you should not always trust what you read in some reviews.

What can you do to make a wise decision?

Once you come across an e-cig review that seems too positive or too negative, then you should think twice about trusting it. There are some things you may also do to make sure you make an informed decision.

- Read several reviews on smokeless cigarettes, not just online, but also from magazines or newspapers if possible.

- Try to find objective reviews, which pertain to those that are neutral.

- Always seek advice from others who may have used electronic cigarettes before. This way, you can rest assured that the information you get is from someone who has tried or used it.

- Take the time to visit unbiased and highly reliable sources, like the FTC and Consumer Reports. These sites are run by non-profit organizations and the government and aim to provide consumers with trustworthy and real reviews for different types of products.

by: Alex Bauer

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