Electronic Information Kit Intelligent Communication System
Identifying your target audience and their needs is like winning half of the conversion battle
. Electronic Information Kit (EIK) also known as Electronic Media Kit (EMK) or Electronic Press Kit (EPK) is designed to serve that same purpose.
Ingenious marketing strategy
Electronic Information Kit or Electronic Press Kit is based on an ingenious marketing strategy of intelligent communication and market segmentation.
Currently our respond to a clients send me more information request is a PDF, power point or word doc attached to an e-mail.
When you send an e-mail with PDF, Power point or word doc.
You wont find out if your client opens the mail.
You wont find out if they click on any of the link you send.
You wont be able to send video or podcast.
You wont have statistical information regarding clients e-mail respond.
The files sent will not be visible to other prospective customers. -Its only on your computer or server.
PDF, Power Point and word Doc wont be found out by the internet search engine and therefore wont have any value and ability to increase your visibility and SEO efforts.
Clients wont see you as a leader in category since you are using tools used by all daily.
You wont be able to compare e-mail communication format and its success.
You wont be able to evaluate sales personal performance.
An Electronic Information Kit or Electronic Media Kit has it all.
How Electronic Information Kit works as an Intelligent Segmentation System
High conversion
In simple words, an Electronic Information Kit or Electronic Media Kit is a superior electronic version of a traditional PDF, power point or a word document that you will send to your clientsno attachment needed. Electronic Information Kit will feature you as a leader in the category, allow you to be found by wide online audience, increase your visibility and leads or sales.
Ingenious Segmentation
The survey feature of Electronic Information Kit or Electronic Press Kit provides you with all the relevant information about your client behaviors, interests and actions. You get an online report as soon as a user opens his/her e-mail and views the email. You also get a report about which link he opened next and how much time spent on the link. Thus, by using this process of identifying users actions and preferences provides a tremendous advantage when making headline copy and design decisions.
Low cost of sale
Once target audiences are identified, you can refine your massage and online appearance to drive the visitors to convert. Thus, you get increased online visibility and high conversion which ultimately results in decreasing the cost of sale.
Leadership
You can have different Electronic Information Kit or Electronic Press Kit for different products. This ability to have one Electronic Media Kit to one product will feature you as the leader of the specified category in the eyes of search engines and users.
Electronic Information Kit or Electronic Media Kit is thus an intelligent communication system capable of giving your product a high visibility and conversion without increasing the cost of sale.
by:sid tivatne
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